This post was sponsored by Bright Data. The opinions expressed in this article are those of the sponsor.
You know the story, all SEO professionals are learning and using the same methods to build their SEO strategy.
So how do you discover hidden gems that help propel your local brand to the top of the search engine results pages (SERPs)?
How do you rise from just a professional to an SEO expert?
where you arrive useful insights that help you claim a higher SERP position?
Digital marketing experts know that in order to earn a higher position in the SERP, they need to understand how the SERP works.
The solution: Actionable search statistics can be discovered with SERP API.
Being able to see what makes or breaks the top spot in a search will help you create a winning strategy.
Digital marketers are using SERP APIs, or SERP scrapers, to create:
Brand sentiment strategies. Online Reputation Management (ORM) strategies. Improved keyword ranking strategies to modify your positioning and increase your visibility in search engines.
Before we take the first steps towards a stronger local SEO strategy, let’s look at what a SERP API is.
What is a SERP API?
SERP API are automated tools that extract public web datasets from SERPs.
They focus on serving you web data from organic and paid search results for different keywords and queries typed into search engines.
SERP APIs can help you outrank your competition by:
1. Automatic targeting to unique parameters such as:
Location (targeting at city level). language Filters. safe mode device
2. Automatically analyze different search engine functions, such as:
maps purchases trends Hotels Do you want. news Month.
These two automated public data sets help you:
Monitor your competition. Discover hidden trends. Improve paid advertising campaigns. Expose content gaps. Understand how your content is performing from region to region.
SERP API screenshot, October 2022
What are SERP APIs for?
SERP APIs, especially automated ones like Bright Data SERP API tool will help you:
Easily spot bad ratings and bad press so you can repair your reputation. Create an SEO keyword strategy that is based on real-time web data, rather than historical data. Create a content strategy that helps search engines understand your business and rank you higher. Discover the best backlink opportunities. Get automatic insights and save time during the SEO research phases.
1. Find and fix bad reviews and push to increase your SERP ranking
You can use SERP APIs to manage your organization’s online reputation.
Worried about bad PR? Get an alert so you can get ahead of it.
Wondering if bad reviews are causing your products to appear lower in the SERPs? Find out in seconds.
SERP APIs can help you and your team with online reputation management (ORM).
How? By quickly scraping all public web data from search engines and seeing at a glance which pages are ranking highest, for positive and negative reasons, when you search for brand keywords or product keywords.
Your automated SERP API tool will show you how your brand is positioned to the public and how these factors influence its position.
From there, you can develop a superior strategy that counters any negative content with positive content, leveraging insights gleaned from SERP web data to optimize your brand’s reputation and reach.
For exampleSEO teams can see how their reviews and scores compare to their competitors and monitor any negative press or comments about their brand.
Using a Automated SERP API it can quickly show the types of websites that appear first in searches and whether or not they are placing your brand in a favorable position.
2. Build your strategy with keyword research and real-time web data
Traditional SEO tools rely on historical data to provide you with information, providing results or data from a week or more ago.
They often don’t offer users the option to search by city or other detailed parameters. This becomes a problem for local SEO specialists, as search engine results for a keyword in Miami will appear differently than in Orlando.
It’s time to get ahead of your competition by creating your strategy based on real-time web data.
How? SERP APIs have the ability to scrape public web data from search engine results pages in real-time from any country, city or location, making it perfect for international SEO and local SEO.
You’ll be able to create local SEO strategies and ORM strategies that improve your brand’s ranking position across all locations in real-time.
By using an automated SERP Scraper You can:
Track changes in local search engine results or rankings relative to your competitors. Discover trends specific to keywords, descriptions, and links. Optimize advertising campaigns. Find untapped backlink opportunities. Duplicate data affecting search positioning.
3. Automatically see search trends and discover content gaps
You can use SERP APIs to uncover search engine trends and expose gaps in your content marketing strategy.
Web data collected from SERP APIs can identify new and current content ideas, such as blogs, articles, or videos, that can help you create and manage high-quality content that drives organic traffic.
How? An Automated SERP API can give you instant insight into what your 2023 content strategy should contain.
4. Get instant insights into the most effective title tags, meta descriptions and backlink opportunities
SERP APIs retrieve titles, tags, and descriptions from SERPs.
This means you can see the content you need without having to navigate through hundreds of SERPs.
With this information, you can better optimize your pages to appear higher in searches than your competitors’ pages, products, or services.
How? By eliminating competitor results, public websites, and content, you can identify areas to improve your own title tags and meta descriptions.
You can also spot untapped backlink opportunities to further improve your pages and ensure they appear first in trending search results.
The best part? You can do it automatically.
5. Automate your SERP scraping tasks with SERP APIs
SERP APIs can automate the SERP scraping process.
If you are a local business with many locations or an international SEO professional using local SEO strategy for international rankings, you know this all too well: many different elements can affect the results displayed on a page, such as location , search and device history.
SEO agencies also have multiple clients and it can take hours to perform manual scraping for each one.
As a result, it is not feasible to manually poll the SERPs and return accurate results in real time.
How? SERP Scrapers they allow you to automate and extract web data from countless sources at once, allowing your teams to gather large volumes of data at a faster rate and gain greater visibility into their search rankings.
Many web data providers offer SERP APIs that require little or no expertise to scrape web data from results pages.
These tools are specifically designed to target all major search engines.
Similar to the data collection infrastructure, some tools even include unlocking technology, and more importantly, the data provider will automatically update the SERP APIs after search engines make changes to the results pages , ensuring accurate and uninterrupted real-time web data collection.
This is extremely important considering that constant changes are made to the structure and algorithms of the SERPs, and new features are added to these pages more frequently.
Equip your SEO teams with secure SEO automation, today
SERP APIs can provide you with the additional tools you need to optimize your strategies for ORM, localized SEO, content optimization, real-time ranking tracking, and other SEO-related projects.
With the help of SERP APIs, gathering accurate and real-time web SERP data has become a significantly more manageable task and has provided SEO teams with a direct line to different audiences and SERPs across the globe. world
Try Bright Data’s SERP API, now!
[ad_2]
Source link
