Real estate is a complicated field. Besides being extremely competitive, success in this business requires a smart mix of drive and understanding.
In the US, real estate revenue is expected to reach $369.90 billion with a growth rate of 3.71% in 2022.
Currently, 70% of customers do extensive research online before making their purchases, and the top 5 organic results are responsible for 67.6% of all inbound leads.
Since most potential buyers search online to find the right home and property, real estate agents’ online visibility must remain at the top.
This is why an SEO first marketing strategy aligns perfectly with the real estate business.
How could SEO help the real estate business?
SEO stands for Search Engine Optimization. It increases the quality and quantity of inbound website traffic diverted by search engines.
The better the SEO of a particular website, the more customers will be generated and converted.
According to a report by the National Association of Realtors, 44% of potential home buyers Use Google search as your primary method of finding properties.
In the real estate business, using a practical SEO approach to help with page ranking and marketing strategy can help brands appear more frequently whenever someone searches to buy and sell properties.
Therefore, using SEO could help real estate agents divert these potential clients to their websites and make deals with less chance of not closing the deal.
How Real Estate Agents Can Increase Real Estate Leads
To stay ahead of the curve in a busy industry like real estate, generating more organic leads is a surefire way to increase bottom line growth.
According to SEMRush’s recent overviewreal estate agents should follow these steps to increase the volume of bona fide inbound leads.
Focused on content marketing
Content marketing can help real estate agents understand the difference between an audience and publishing unique pieces of content that appeal to specific audience segments.
It will also help real estate agents build community partnerships, creating brand equity in the local community and the valuable opportunity to market their content through effective distribution channels, expanding the reach of generating more leads.
Double your local SEO
Local SEO strategy helps businesses become more visible in local search results on Google. Realtors can use local SEO to include specific location identifiers.
They can also embed a Google Map, provide contact information, and use Google Business Profile 2.0 to add images, respond to customer questions and comments, and more.
Use the updated Google tools
Agents can implement Google tools and services such as keyword panels, featured snippets and video carousels, etc. to increase their visibility in search results.
The more customer reviews real estate agents receive, the more popular their brand will be, resulting in more organic leads.
Photos and videos are great vehicles for added visual presence in search results. Professionally created graphic designs, short videos and photos that depict unique aspects of a property can increase inbound leads.
Agents can also use email services tailored to customer needs to keep their audience segment in the loop.
To reduce the effort behind these tasks, real estate agents and real estate companies can get help from unique tools like SEMRush Lead Finder.
Also Read: Botify Partners With Semrush Adding More Brand Visibility & Reach
SEMRush Lead Finder
SEMRush is an online SEO tool that automates several critical functions of the complex SEO process. The widely popular tool benefits digital marketers from all fields and industries to conduct comprehensive research on keywords used by clients, monitor keyword strategy adopted by competitors, audit websites for SEO issues, etc.
by SEMRush Lead Finder is a specialized SEO service that helps businesses track local leads, use website technologies, and most importantly, location.
conclusion
Leveraging technology and brand equity is a reliable way to increase sales and generate more revenue. Modern tools and strategies can ease the hassles of real estate agents and benefit both clients and agents.
Infostor.com(c).
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