COCONUT CREEK, Fla.–(BUSINESS WIRE)–October 17, 2022–
Site Impact, a provider of multi-channel direct marketing solutions, today announced the appointment of Rhonda Parouty as Chief Operating Officer. Ms. Parouty will be responsible for designing and implementing business strategies, plans and procedures and setting comprehensive performance and growth goals. Rhonda will also oversee the day-to-day operations of the company and the work of executives and establish policies that promote the company culture and the vision of Site Impact.
“This is an incredible opportunity and I am excited to join the Site Impact team,” says Parouty. “Site Impact has already proven itself as a leader in the direct marketing space, and I look forward to helping it reach its full potential by strengthening its core business operations and successfully venturing into new growth markets.”
Rhonda’s recent experience includes leadership roles where she consistently solved complex problems by aligning cross-functional teams around a shared vision. His expertise includes global digital transformation, change management, talent management, margin expansion, revenue generation, operational automation and more. Rhonda has experience in mid-market turnarounds and has managed a fintech business with over $4 million in annual transactions. He has mitigated over $150 million in regulatory and compliance risk and participated in over 20 acquisitions and divestitures. She was the president of the 28th fastest growing private company in the United States (Inc5000) in 2020.
Rhonda began her career in technical roles building global software and cloud infrastructure for Fortune 20 companies. She spent eight years in consulting focusing on publicly traded companies with increasing responsibility before moving into general management and leadership operational
Site Impact CEO Jennifer Gressman says, “Rhonda is an exceptional business leader with a deep focus on operational excellence. As Chief Operating Officer, Rhonda will work closely with the executive team to drive operational performance , accelerate the execution of our strategy and help us gain efficiencies that lead to faster growth.”
About site impact:
Site Impact specializes in multi-channel direct marketing services. Their goal is to achieve measurable results for their clients ranging from Fortune 500 corporations, small locally owned and operated businesses, as well as advertising agencies that use their private label services.
The Site Impact team is made up of industry and digital marketing leaders who play a key role in our company culture and our continued growth and success. Two years in a row, we have been named one of the “Best Companies to Work For” by Florida Trend magazine and three years in a row awarded a “Best Place to Work” by the Sun-Sentinel.
Site Impact recently expanded with the acquisition of California-based digital media marketing agency Mendez Media Marketing, Inc. and sister software company Databyrd.
To learn more about the impact of the site, visit https://siteimpact.com/.
View the activated source version businesswire.com:https://www.businesswire.com/news/home/20221017006056/ca/
CONTACT: Sara Mendez
Director of Marketing at Site Impact
Sara.mendez@siteimpact.com
KEY WORD: UNITED STATES NORTH AMERICA FLORIDA
INDUSTRY KEYWORD: DIGITAL MARKETING SEARCH ENGINE OPTIMIZATION SOCIAL BRAND MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING ADVERTISING COMMUNICATIONS
SOURCE: Site Impact
Copyright Business Wire 2022.
PUB: 17/10/2022 19:33/DISC: 17/10/2022 19:33
Copyright Business Wire 2022.
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