Chartered Institute of Professional Certifications
SINGAPORE, 17 October 2022 /EINPresswire.com/– Chartered Institute of Professional Certifications (www.charteredcertifications.com) is pleased to announce the successful launch of Certified SEO and SEM Marketing Manager (CSEO™) professional designation for marketing leaders. This certified program is designed to train marketing leaders in the fundamentals of search engine optimization, demonstrate best practices in optimization methods, and help them build a solid platform to run successful digital marketing campaigns .
At the end of this program, participants will earn the Certified SEO & SEM Marketing Manager (CSEO™) designation, which can be used to increase your professional credentials and demonstrate your skills as an effective SEO and SEM expert.
Program overview
Taught by award-winning SEO strategist Christopher Green, this program will provide fundamental insights into the complete SEO journey, including search engines, keyword research, backlinks, SEO tools, analytics and more. Participants will gain more clarity about Google’s algorithm and how it affects your website’s ranking. Participants will also learn about on-page and off-page optimization concepts, content writing strategies to rank on the first page of Google, keyword optimization, competitor analysis, and campaign building links
Throughout the program, participants will discover how to use SEO and Google Analytics metrics and leverage the information to fine-tune their optimization strategy and further improve their website’s visibility, traffic, and revenue. Finally, they will be exposed to technical and advanced SEO concepts such as indexing and crawling, conducting SEO audits, and forecasting using advanced machine learning techniques.
Global recognition
Upon successful completion of the program, participants will earn their Certified SEO and SEM Marketing Manager (CSEO™) designation which can be added to their professional credentials. This globally recognized certification endorses your skills as a professional search engine optimization and marketing specialist.
Administered by the Chartered Institute of Professional Certifications, this trademark certification is fully accredited by the CIPD (Chartered Institute of Personnel and Development) with 160,000 members worldwide. The program content has also been fully certified and accredited by CPD as conforming to the Continuing Professional Principles.
Key skills participants will gain
Empowering and insightful, participants will acquire the following key financial skills, including:
• Technical SEO
• Search for backlinks
• Link building strategies
• Keyword research and optimization
• Website audit
• Advanced SEO
• On-page and off-page SEO
• SEO strategy
• Google and Web Analytics
• Site map building
• Search algorithm
• SEO content and writing
• Campaign measurement
• Content optimization
Head of the Faculty
Christopher Green is an in-demand SEO strategist, author and speaker with expertise in search engine optimization and digital marketing. In addition to writing several SEO articles for SEMrush and Wix, he has also spoken at global industry events including Brighton SEO, Global Internet Marketing Day, SASCON and Digital Olympus. In 2018 Chris led his team to win ‘Best Small SEO Agency’ at the UK Search Awards. A SISTRIX Certified Trainer, Chris works with many Fortune 500 companies, managing their marketing strategies and executing successful SEO campaigns for enterprise brands.
Registration details
To enroll in the program, participants can go directly to:
https://charteredcertifications.com/learning/courses/certified-seo-sem-marketing-manager-cseo-1
For more information, please contact:
Yenny Ang
Executive Director
Telephone: +65 6716 9980
Yenny Ang
Chartered Institute of Professional Certifications
+65 6716 9980
Email us here
Introduction to the Certified SEO & SEM Marketing Manager (CSEO™) program.
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17 October 2022, 01:00 GMT
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