NEW YORK AND PARIS–(BUSINESS THREAD)–Botifya leading enterprise software company for organic search, today announced a partnership with Semrush, a leading online visibility management SaaS platform, to provide clients with simplified access to competitive insights. The new integration, which brings complementary search data to Botify, allows customers to better understand the ranking value of a given keyword and provides greater visibility into the organic performance of competitors. Now, customers can analyze their own and third-party data from a central platform, creating efficiencies and more comprehensive insights.
As consumer behavior continues to change, the ability to stand out in a crowded landscape has never been more difficult, making it vital for digital marketers to improve their marketing strategies and decision-making through the breadth of data available. By securely connecting their Semrush account to Botify, customers can access all their data simultaneously, allowing them to better discover where competitors rank in comparison and identify potential opportunities for greater share of voice. All data findings are now in one place to bridge the gap between competitor data, a site’s actual ranking, and a company’s crawl data to optimize its organic search performance.
“We are delighted to partner with a market leader like Semrush, to offer our customers the most value in their data,” said Christophe Frenet, Chief Product Officer at Botify. “As search spend continues to increase, this integration allows digital marketers to stop wasting precious time switching between multiple applications and use a unified platform to gain real-time competitive visibility into organic search performance, reporting of an even more powerful data-driven SEO strategy”.
“At Semrush, we want to make online marketing easier, and partnerships with companies like Botify are how we can make that a reality for marketers,” said Marcus Tober, senior vice president of business solutions at Semrush. “The integration between Semrush and Botify can improve the workflows and efficiency of enterprise marketing teams as they face increasingly competitive markets and big goals for success.”
“Accessing Semrush data directly into the Botify platform not only brings efficiencies and time savings, but also allows us to analyze the data based on the custom website segments we already leverage in Botify,” he said Steve Mayenobe, Head of SEO, Groupe SeLoger.
To learn more about the partnership between Botify and Semrush, click here.
About Botify
Botify is a global business software company focused on enabling the most ambitious brands to leverage organic search as a high-impact, high-performance marketing channel. Powered by AI and a proprietary unified data model, Botify’s platform ensures that web and mobile sites are search-optimized, the foundation for being found by consumers in today’s dynamic digital environment. As a leader in organic search innovation, Botify is trusted by over 500 of the world’s most visible brands, including Expedia, L’Oréal, Crate & Barrel and The New York Times, all of which have successfully leveraged organic search for exponential search. , long-term results and revenue growth.
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses worldwide to run competitive search engine optimization, pay-per-click, content, social media and search campaigns and achieve measurable marketing results in line Semrush provides insights and solutions for businesses to create, manage and measure campaigns across multiple marketing channels. With more than 91,000 paying customers, Semrush is headquartered in Boston with offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw and Yerevan.
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