It’s been a very busy time for Google, and by extension, everyone in the SEO industry.
Google recently released a series of updates, the most significant of which was the basic upgrade.
The search engine releases these core updates about three times a year, when it makes significant changes to its algorithm and search system in order to provide better results to its users.
In addition to the core update, there was also the Google Useful Content Update and the Product Review Update, all of which were announced in the space of a month.
According to Google, the The Helpful Content Update aimed to reward user-first contentwhile the Product Review Update, the latest in a long series, included more guidelines for websites that review and analyze products.
However, the most significant of all these updates was the core update.
Perhaps more than any core update in recent memory, this one had the biggest impact on the SEO community, with many website managers and content creators seeing drastic changes in their Google rankings and traffic. organic
The common theme in most analyzes was that many sites were negatively affected by the update, but some others saw positive moves.
For some places, they had it both ways. Their rankings went down for some keywords and went up for other keywords.
SEO expert, Leye Ayodele opined that while it is difficult to find out exactly how Google has changed its search results algorithm, the recent update has clearly challenged the SEO community to pay more attention to the quality of their products
“At the end of the day, Google wants to provide the best response to its users,” Ayodele said. “It’s every content creator’s responsibility to rise to the challenge and deliver the best answer to the intent behind the search query.”
Ayodele who runs My Betting Sites Ghana revealed that his affiliate betting site also experienced some fluctuations during and after the Google update.
He noted that while the home page had a small drop, other pages, such as the Review of Betika Ghana on the spot, he had a boost.
“Obviously we will continue to work hard to ensure that we give the best results to the Ghanaian players,” Ayodele promised.
The effects of this core update may have been greater because it occurred simultaneously with other relatively smaller updates (Useful Content Update and Product Review Update).
The Useful Content Update has a classifier that continuously patrols the Internet, separating useful content from non-useful content.
Google has said it will demote unnatural and unhelpful content that was written primarily for SEO purposes and promote content that puts users’ needs first.
The search engine has also consistently published product review guidelines, encouraging reviewers to be as descriptive and unbiased as possible. Google mandates product reviewers to demonstrate their expertise, authority, and trustworthiness on their pages.
It’s easy for online content creators to panic after the latest core update and start trying fun things, but it’s important to keep a cool head and not lose sight of the most basic goal: to provide the best possible answers to a query
Just as a site may have been affected by this update, it could increase again when the next updates are released.
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