YouTube leveraged its machine learning capabilities to analyze more than 8,000 of the top ads on its platform this year, and five key creative trends emerged that resonated.
why does it matter The findings, mined using custom AI models that process text, images, audio and more, provide a data-driven playbook for how brands can stand out on YouTube.
Trend 1: Emphasize underrepresented voices. Campaigns actively challenged stereotypes and celebrated people with disabilities and diverse backgrounds in prominent roles. Here are examples from Apple, Google Pixel and Maybelline:
Trend 2: Celebrate individuality. The ads were based on the characters’ unique personalities, styles and self-expression. Here is an example of Tissot which had 42 million views:
Trend 3: Strengthening the community. Storytelling evolved from pandemic isolation to public gatherings and loving human connections. Here are examples from BMW and Nintendo Switch:
Trend 4: Awaken Wonders. Through dreamlike backdrops and fantastical settings, viewers were able to imagine various possible destinations. Here are examples of Yugiohtae and Pedigree:
Trend 5: Build trust through creator brands. Leverage creator endorsements and authenticity to foster connections. Here are examples from Lululemon, Ax and Pizza Hut:
Get the daily search newsletter marketers trust.
Why we care These insights can help brands get more value from their YouTube ads. The key is to make your content more engaging and target your audience more precisely.
between the lines Tried and true tactics like strong openers, pop culture ties, and humor still resonated. But mainstream ads went further to tap into deeper emotional insights.
the report We used AI to analyze over 8,000 top ads. Here’s what we learned
Dig deeper. 4 elements of good content, according to Google research
[ad_2]
Source link
