Reddit has partnered with ad measurement company Integral Ad Science (IAS) to offer advertisers third-party validation for campaign delivery on its platform.
why does it matter The integration of IAS’s Total Media Quality suite gives global Reddit advertisers an additional layer of reliable and independent measurement of brand safety, viewability and invalid traffic.
Why we care Brand safety and transparency have always been concerns for advertisers. Integrating trusted third-party verification directly into Reddit’s ad platform could provide vital campaign insights to justify ad spend and growth on the platform.
The details Through new offerReddit advertisers can:
Leverage GARM-aligned brand fit and quality metrics from a trusted third party. Gain video-level insights using IAS’s AI-powered media analytics. Layer IAS measurement with Reddit’s existing moderation capabilities to improve brand protection at scale. Access unified reporting and campaign insights within IAS Signal.
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What they are saying “Third-party validation … equips Reddit advertisers with the tools they need to grow on our platform with confidence,” said Reddit’s Jim Squires.
From Lisa Utzschneider of the IAS. “Our partnership will provide Reddit customers with … reliable and accurate data, so they can focus on driving business growth.”
between the lines Transparency has become a bet for advertising platforms that woo the budgets of big brands. Reddit’s IAS integration aims to provide this assurance.
The general picture. Social platforms are working to combine their own rich data with trusted third-party verification to increase advertiser trust and spend.
What follows The IAS integration will roll out to Reddit’s global advertiser base later this year.
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About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social media, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (primarily but not exclusively Paid Search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspirational leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
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