Google resolved an ongoing site name issue since September 2023 that prevented the website name from appearing correctly when ranking an internal page in search results.
Site names in search results
A site name is exactly what it sounds like, the name of a website that appears on search engine results pages (SERPs). This is a feature that allows users to identify the site name found on search engine results pages (SERPs).
If your site name is Acme Anvil Company and that’s how the company is known, Google wants to show Acme Anvil Company in search results. If the company Acme Anvil is better known as AAC and that’s what the company wants to show in the SERPs, that’s what Google wants to show.
Google allows site owners to use the “Website” structured data on the home page to specify the correct site name that Google should use.
Problem propagating site names
On September 7, 2023, Google published a notice in their sitename documentation acknowledging that they were having problems propagating the sitename to internal pages of a site when those internal pages were displayed in the SERPs.
This is the notice that was posted:
“Known issue: Site name does not appear on internal pages
In some cases, a site name displayed for a home page may not have propagated to appear on other pages of that site. For example, example.com may display a different site name than example.com/internal-page.html.
We are actively working to fix this. We will update this help page when this issue is resolved. Meanwhile, if your home page displays the name of the site you prefer, you understand that it should also appear on your internal pages.
Google fixes the site name problem
The site name issue documentation was recently removed. A changelog for the Google documentation noted this:
“Fixed issue with site names and internal pages
What: Removed warning about issue preventing new site names from being propagated to internal pages.
Why: Problem solved. Please note that it takes time for Google to re-crawl and process new information, including crawling your internal pages.”
No word on what caused the site name propagation issue, but it’s interesting that it finally got fixed after all this time because you have to wonder if it took so long because it was low priority or if something in the Google systems background changed it. finally allowed them to fix the problem.
Read the updated Google sitenames documentation:
Provide a site name to Google Search
Featured image by Shutterstock/Cast Of Thousands
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