In March 2023, Google began testing a new design for the Google Ads Advertiser Console. Google announced which will begin rolling out this new design to all advertisers starting August 30, 2024 and will end the entire design.
“Starting August 30, 2024, the new Google Ads design will be rolled out in all markets and the old Google Ads design will be retired,” Google wrote.
This means that “only the new Google Ads design will be available on desktop.” “Please note that we will continue to fully support existing features and tools,” Google added.
Of course, not all advertisers are happy with this change. Many find the old design to be much more intuitive and easy to use. But ready or not, the old design is being replaced by the new design.
Here are some of the complaints Google Ad Liaison responded to this week about the news:
Hi, we announced the winning design last June and let people know they could go back to the old design until 2024.
I know that getting up to speed with a new interface takes some time. A couple of tips I’ve found useful are the search bar…
— AdsLiaison (@adsliaison) June 5, 2024
This blog post I shared has more information on design decisions and how and why to send feedback to the interface . If you’re just starting to use it, I recommend you wander through the UI reference map I linked to, and the search bar was also a…
— AdsLiaison (@adsliaison) June 5, 2024
Here is the new design:
Google wrote:
The new design includes a main menu on the left of the screen, with pages organized into 5 high-level categories:
Campaigns: where you analyze, optimize and manage your campaigns
Goals: where you define, monitor and update your conversion goals
Tools: where you can find tools for: Bid and budget planning Troubleshooting Asset library Audience management
Billing: where you control your expenses and payments
Administrator: where you manage your computer, security, and account settings
Google added: “This additional level of categorization makes this new design more effective for both new and experienced advertisers. As you get used to the new design, the search bar at the top is a useful tool to quickly find what you’re looking for. Please continue to share your feedback from the “Leave Feedback” option in the Help menu.
Discussion in the forum a X.
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