Google is announcing the release of Google Ads API version 17, which includes several new features and changes that advertisers and developers should be aware of.
Why we care The updated version of Google Ads offers a number of new tools and capabilities to help you better manage and monitor campaign performance. It’s also important to stay on top of these changes to take full advantage of new capabilities while avoiding disruptions to outdated features or policy changes.
What’s new. There are three big changes that Google introduced to keep up with policy updates, the volume of information being processed, and the display of reports. The rest are batch processing updates and new optimization features.
The big changes:
Resource usage policy update. To prepare for an upcoming resource usage policy change on June 17, 2024, two new values have been added to QuotaError, for cases of excessive resource consumption over a period of time.
Page size set to 10,000. The page size field is now always set to 10,000 and you can no longer pass a page size to GoogleAdsService.Search. Doing so will result in a request error.
New report views. Added Campaign Aggregate Assets View and Channel Aggregate Assets View to report more metrics on peak performance and search campaigns.
Batch processing updates:
Asset group operations. Added support for configuring MutateOperation.asset_group_operation when using BatchJobService, which enables batch processing to create and manage entire Performance Max campaigns.
Request size limit. A new BatchJobError.REQUEST_TOO_LARGE error for any job request larger than 10,484,504 bytes will fail. Advertisers will need to break operations into smaller groups for separate requests.
others nnoticeable changes:
Keyword match type. Added Campaign.keyword_match_type to allow setting a keyword match type for all keywords in a campaign.
Ad group criteria status. Added parent status and parent status reasons to AdGroupCriterion to display post status and reasons.
Report of new shopping products. A new shopping products report has been added, corresponding to the Products page of the Google Ads UI.
Require generation name change. Discovery has changed the name to Demand Gen in all relevant fields, enumerations, and errors.
To read more. For the full list of changes made to the Google Ads API in version 17, read the article full release notes.
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About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (primarily but not exclusively Paid Search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspirational leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
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