Google launched a new marketing resource center called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers boost their campaigns with AI tools.
What is happening. Accelerate with Google will serve as a central destination rooted in Google’s AI Essentials resources for advertising products such as Search and Performance Max.
Why we care Accelerate with Google will give advertisers a central point to stay up-to-date on what AI capabilities are available to them. Regardless of skepticism about how much should be implemented, there will be a place to go to see what the options are.
The general picture. With AI playing an increasingly central role in powering ad products, Google wants to equip marketers with best practices to drive customer connections, create high-quality creative, and make informed decisions in data through AI.
What does it include
Personalized skills assessments to identify knowledge gaps. A library of video tutorials and articles tailored to business goals. Upcoming digital live streams on AI marketing topics. Resources covering areas such as campaign automation, predictive intelligence, and dynamic ad creation.
Beta. It is only available in the US, Germany and India. Additional global availability is coming soon, Google said.
between the lines The “Summer of AI Essentials” program represents Google’s goal to evangelize and demystify the role of AI in advertising as marketers rely more on tools powered by machine learning.
bottom line With artificial intelligence increasingly powering Google’s advertising offerings, Accelerate with Google serves as the company’s hub for equipping marketers with the skills and knowledge to take advantage of it.
Email sent: Here is a screenshot of the Accelerate with Google e-mail:
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About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (primarily but not exclusively Paid Search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspirational leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
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