NEW YORK–(BUSINESS WIRE)–October 12, 2022–
Rosie Labs, the global marketing collective, today announced that it is expanding its international reach and building its Web3 practice with the opening of a new Paris-based office in the historic district of Le Marais. With a growing list of native Web3 partners and collaborators, including Intersport, eShot Labs, Blue Marble and more, Rosie Labs is fusing its mastery of traditional marketing principles with higher-level Web3 strategies for brands from sports to luxury retailers looking to change and push into the future.
In addition to serving as the European headquarters for Rosie Labs’ new Web3 practice, it will also serve as a satellite office for the businesses of the firm’s US and Israel operations. Web3 strategist and innovator Melissa Gilmour has been named managing partner of the Web3 practice and will co-lead business strategy with agency founder and CEO David Song, who will split his time between New York and Paris, and EMEA managing partner Ronit Druker, based in Tel Aviv. Rosie Labs currently has a European team of 12 people.
The decision to open an office in Paris has long been part of Rosie Labs’ business strategy to get more directly involved in the germ of Web3 activity coming from the region. A highly successful sponsorship at NFT Biarritz over the summer accelerated the move. Upcoming events such as NFT.London, where Song will be a keynote speaker in November, and the 2023 Paris Blockchain Week Summit will support Rosie Labs’ plans to provide more strategic, fluid and creative opportunities for col· collaboration between traditional companies and Web3.
“There’s a lot of excitement and innovation in the NFT space in particular, but also in the Metaverse, crypto, blockchain and more,” Song said. “With so much activity coming from Europe right now, it’s time to put down roots. I’m delighted that Melissa has agreed to take the reins to help us manage things locally. We have been in the enviable position of working with her through our partnership with her own NFT studio Lily & Piper. She is smart, connected, creative and a force in this space. His work with us has already proven invaluable.”
With nearly a decade of involvement in Web3 and blockchain innovation, Gilmour has crystallized his expertise to support creators and brands. Their projects integrate blockchain, NFT tools and technology to improve their product, mission or purpose for all stakeholders. He is based in France and has worked building innovative startups in Europe and Asia from growth to IPO. His Covid-19 confinement hobby of collecting NFT art and supporting creators lives on today through his award-winning Lily & Piper NFT studio.
More information about Rosie Labs is available in English and French at www.rosielabs.com
About Rosie Labs
Rosie Labs is a marketing services collaboration that brings together experienced professionals and subject matter experts to deliver customized, high-impact campaigns to clients such as Land O’ Lakes, egglife, Nestlé, Intersport, Polyswarm, Reqfast, CrowdX, SunMed and It Gets Better. . Founded by CEO and CEO David Song in 2008, Rosie Labs was created to efficiently deliver big ideas and unprecedented results by cutting red tape and red tape. The Rosie Labs network now includes over 100 creatives, strategists, producers and hybrid “entrepreneurial obsessives” with extensive experience in media planning, data analytics, social media, digital advertising, brand management, communications, Web3 strategy and more month. The collaboration is based in New York City, and network members are located in the United States, the United Kingdom, France, Switzerland, Israel, and beyond.
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CONTACT: Deana Graffeo Weeks
Medium Alchemy
(+1)646-389-7519 ordena@alchemymedia.co
KEY WORD: NEW YORK EUROPE UNITED STATES NORTH AMERICA FRANCE
INDUSTRY KEYWORD: TECHNOLOGY PROFESSIONAL SERVICES NFT DIGITAL MARKETING SOCIAL MEDIA SEARCH ENGINE OPTIMIZATION WEB3 MEDIA MARKETING CONTENT MARKETING OTHER COMMUNICATIONS PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING ADVERTISING MARKETING ADVERTISING
SOURCE: Rosie Labs
Copyright Business Wire 2022.
PUB: 10/12/2022 09:15/DISC: 10/12/2022 09:16
Copyright Business Wire 2022.
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