Microsoft is expanding its advertising toolset, now supporting video and connected television (CTV) ads in its advertising editor. They also include Netflix on their CTV network in 10 countries.
Why we care This move allows advertisers to manage video campaigns at scale, streamlining the process of reaching audiences with highly engaged audiences watching award-winning Netflix content and more.
What’s new.
Video and CTV ads now supported in Microsoft Ad Editor Bulk campaign creation and direct video ad uploads Device targeting automatically created based on campaign type Netflix inventory available for CTV campaigns in the US, Canada, Brazil, Mexico, UK, France, Germany, Italy, Spain and Australia
The general picture. Microsoft’s network spans from web browsing to popular streaming platforms like Netflix and Hulu, putting brand messaging “front and center” everywhere.
How to access bulk video editing in the Editor:
Update to the latest version of Microsoft Advertising Editor Select “get changes” to enable the feature
How to access Netflix inventory:
Accept Netflix’s inventory policy in your ad group settings. Make sure your video creative meets Netflix’s quality standards
between the lines By simplifying the management of video ads, Microsoft makes it easier for brands to tell their stories across multiple digital networks.
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About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (primarily but not exclusively Paid Search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspirational leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
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