Google AI overviews now appear less than 15% of the time, according to a new analysis.
the drop Here is a screenshot showing the data:
The data was shared with Search Engine Land by the BrightEdge enterprise SEO platform and its BrightEdge Generative Parser, which has been tracking and monitoring SGE and AI Overviews since late last year.
Overviews of AI and other Google Search features. AI overviews are 195% more likely to appear when queries have a featured snippet. Question-based queries are also more likely to include AI overviews.
AIO is less likely to show when there are sitelinks and in local queries.
AI overview by industry. Google AI overviews continue to appear most frequently in healthcare (63%), which is down from 76% in January. AI overviews appear less than 1% of the time for restaurants (up from 36% in January) and travel (up from 30% in January).
Predicting and answering follow-up questions. Google has reduced the overlap between AI citations and classic search results, BrightEdge said. This means that Google less often shows users the same answers in two types of results.
Also, for queries based on the “what,” “where,” and “how” intent, Google is now more often:
Do second, third, and fourth user searches (as Google said at I/O, “Let Google do the searching for you”). Anticipate follow-up questions and show them to searchers before they ask them.
Search acceleration and AI. Despite shrinking AI overviews, AI in research is an inevitable change and things will only get exponentially better and more useful as testing continues, said Jim Yu, founder and executive chairman of BrightEdge:
“It’s inevitable that the relationship between AI and search will accelerate. We have to admit that it’s doing some things wrong right now, but keep in mind that it’s tweaking a number of things: the quality of search, the flow of traffic to their ecosystem and monetization (ads). It will improve exponentially over time.”
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About the author
Danny Goodwin has been the editor-in-chief of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as a senior editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s Subject Matter Expert (SME) program. Also helps schedule US SMX events.
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He was previously executive editor of Search Engine Journal (2017-2022), editor-in-chief of Momentology (2014-2016), and editor from Search. Engine Watch (from 2007 to 2014). He has spoken at numerous major search conferences and virtual events, and has brought his expertise to bear in a wide range of publications and podcasts.
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