Current SEO Media, Inc. understand the relationship between site migration and SEO.
There are several points to ensure a website has good SEO. Focusing on just one aspect will only help in the short term.
You want to make sure your keyword-rich content migrates successfully to your new site.
Current SEO Media, Inc. offers advice on how to effectively migrate your site without negatively impacting your SEO.
HOUSTON, TX, UNITED STATES, June 3, 2024 /EINPresswire.com/ — Site migration can be a difficult and difficult process for many people, especially those who struggle with their SEO. While proper site migration improves SEO and overall website performance, improper site migration can certainly limit that SEO forever. Current SEO Media, Inc. has experience in creation and design of web pagesand learn the latest tips on how to migrate a site without negatively impacting your SEO.
Understand site migration
Migrating a site doesn’t just include changing a site’s location. Rather, it may include changes in its structure and design, as well as in its technology. Some common reasons for site migration include changing a site’s server, architecture, domain name, and platform.
Servers like Wix or WordPress can improve a site’s functionality as well as its SEO. If a company is undergoing a rebrand, it is necessary to change its domain name. And if a website is not properly secured, it could be vulnerable to hackers and bad actors; it certainly won’t inspire confidence in users who find the website. So not only is it recommended to change a site’s encryption to HTTPS, but Google strongly favors websites that are secure.
Migrating a site can be difficult for your SEO, but only in the short term. Done right, a site migration will improve SEO and increase online traffic flow.
Tips on how to properly migrate a site
Before starting any action, a website owner must set goals, developing a schedule for the project. Data collection is also recommended. Analytics tools such as Google Search Console (GSC) and Google Analytics 4 (GA4) and Semrush have plenty of data on pre-migration sites for easy comparison. Get the experience of one SEO specialist may also be useful.
Depending on the type of site migration, website owners should make specific preparations. For example, if they want to change their hosting provider, they should set up an account with that host. The same goes for changing the site platform of a given website and buying a new domain. Running a site audit will also allow owners to identify crucial issues in their site’s technical SEO.
It is also recommended to make a copy of the site and back it up in case something goes wrong and a website owner loses crucial site information. This is usually done by copying a website’s files to a subdomain, duplicating its database and updating its URLs.
Once this test site is set up, the website owner will need to block search engines from accessing the site. This is easily done by adding password protection, a meta robots tag, and a no-index tag to your test site pages.
It is also recommended to run an audit on the test site for critical errors before migrating to the new site and to check the overall health score of the site. Once the website is bug-free, the website owner will need to allow Googlebot to access it.
Once a website’s data is in the test site, website owners can prepare the new site. Current SEO Media, Inc. recommends that website owners perform smaller migrations rather than implementing large changes at once. A small migration is to set up an analysis tool like Semrush or GA4 on the new site.
Other strategies include:
-Change of old URLs to URLs of new sites
-Add a server-side 301 redirect
-Updating URL to test site
-Change relative URLs to absolute URLs
Publish the site migration
After implementing these changes, owners should back up their test site and rerun the audit, as well as collect all necessary data. Larger websites tend to have more issues, so website owners should move page content section by section.
When all content is moved to the new site, website owners should remove all temporary locks on the new site, including password protection and the like, and enable all redirects and takedowns. External URLs should be updated and website owners should remove outdated links.
A low SEO score after a site migration doesn’t have to be a permanent change. With the latest tips from Actual SEO Media, Inc., website owners can successfully move their site without any permanent adverse effects on their SEO. On the contrary, as website owners implement the latest website migration tips, they may find that the SEO score of their new website may even be higher than the old one, as well as a improving the functionality of your website in general.
As a leader SEO Company in Houston, TX, Actual SEO Media, Inc. uses various techniques to help its clients expand their online presence. By harnessing the power of search engine optimization, the company enables its clients to market their services more effectively and achieve greater visibility on the web. For more information, please contact the main office of Actual SEO Media, Inc. at (832) 834-0661 or by email at: info@actualseomedia.com.
Jamin Mootz
Current SEO Media, Inc.
+1 832-834-0661
Email us here
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June 3, 2024, 6:48 p.m. |
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