Today at its MozCon 2024 conference, Moz announced a number of new AI-powered features and product updates.
The announcements focused on modernizing tools to meet the changing needs of SEO professionals.
Ethan Hays, CEO of Moz, acknowledges that “the search landscape has seen more turbulence this past year than at almost any time in Moz’s 20-year history. Our goal is to help our customers face it head on.”
Modern tools for the future of SEO
Moz showed off a revamped version of STAT, its enterprise SERP tracking solution, and several usability improvements to the Moz Pro interface.
The company introduced Moz AI, a set of tools designed to streamline workflows and improve enterprise-grade data.
In addition, Moz introduced new affordable API plans, including beta endpoints for keyword, intent, brand and link metrics.
Moz AI
Moz AI is a collection of three features built into Moz Pro:
Search Intent in Keyword Suggestions Domain Search Topic Domain Keyword Topics in Domain Overview
These AI-powered capabilities enable Moz Pro customers to optimize their SEO strategies and make data-driven decisions more efficiently.
Accessible and affordable data
Moz announced the launch of new Moz API plans, making business-grade data more accessible and affordable.
Starting at $5 per month, customers can now access an expanded set of beta endpoints, including:
Keyword Metrics Keyword Suggestions Search Intent Ranking Keywords Brand Authority.
These plans offer a cost-effective solution for businesses looking to build custom tools, dashboards, SaaS products, and apps using Moz’s robust data.
Hays emphasized Moz’s commitment to its customers, stating, “Our core commitment has not changed: empowering SEO professionals through software, education and community.”
MozCon 2024
MozCon 2024, which is underway, will feature live demonstrations of these product enhancements. Attendees will be able to experience the new features firsthand and interact with Moz experts.
After Moz’s presentation, we’ll update this article with first-hand details straight from MozCon.
To sum up
As Moz celebrates its 20th anniversary, it remains dedicated to empowering SEO professionals with tools, education, and community support.
As Moz celebrates its 20th anniversary, it continues to focus on providing SEO professionals with advanced tools, educational resources, and community support to navigate the ever-changing search environment.
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