LinkedIn has reduced the size of link preview images for organic posts, while maintaining larger preview images for sponsored content.
why does it matter The change aims to encourage more native posts on LinkedIn and could lead to more users and brands paying for sponsored posts to retain larger link previews.
Why we care The change incentivizes advertisers to pay to promote posts for more visibility with larger link previews.
Driving the news. As part of this “feed simplification” update announced months ago, LinkedIn is making preview images significantly smaller for organic posts with third-party links.
Sponsored posts will still display larger preview images from 360x640px up to 2430x4320px.
The smaller organic previews are meant to “help members stay on LinkedIn and engage with unique comments.”
What they are saying “When an organic post is converted to a sponsored content ad, the small thumbnail preview image displayed in the organic post is converted to an image with a minimum of 360×640 pixels and a maximum of 2430x 4320 pixels”, seconds LinkedIn.
the other side Some criticize the move as penalizing professionals who don’t have time for consistent original posts and rely on third-party content sharing.
The bottom line. Brands and individuals looking for maximum engagement from shared links on LinkedIn may have to pay more and more for sponsored posts.
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About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (primarily but not exclusively paid search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspirational leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
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