WASHINGTON (TND) — A escape of 2,500 pages of internal Google company documents appears to provide insight into how Google Search ranks websites.
Getting on the first page of a Google search has the power to make or break an organization’s success. For decades, businesses, media, nonprofits, and politicians have spent millions, if not billions, to dominate Google in order to get their product or message the most views.
“The algorithm is something that most companies hide…essentially their secret sauce. And a lot of people don’t know about it and companies often change it,” explained Dr. Kary Oberbrunner, Berry President and Adjunct Professor in entrepreneurship from Cedarville University. .
Search engine optimization experts like Mike King said some of the data in the documents appears to contradict what Google says publicly about how the engine works.
For example, Google seems to consider the number of clicks a page receives when ranking a website rather than the reputation of a source. Google has previously denied doing this. It’s a method that critics believe helps spread misinformation.
SEO consultant Erfan Azimi obtained the 2,500 pages of Google documents and pressed for their release. unleavened bread argue tThe public deserves transparency from the company.
The National Desk contacted Google about the documents.
Spokesman Davis Thompson issued a statement saying, “We caution against making inaccurate assumptions about your search based on out-of-context, out-of-date or incomplete information.”
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