Google has confirmed that the 2,500 internal documents were leaked Monday, which details how its internet search algorithm works, is genuine, com reported by The Verge Wednesday evening and confirmed to CNET.
The massive leak of API documentation seems to confirm what SEO experts have been speculating for years, though it’s often speculation. denied by Google. For example, this leaked documentation seems to indicate that click-through rate affects ranking, that subdomains have their own rankings, that newer websites are put into a separate “sandbox” until they start ranking higher in Search and that the age of a domain is a consideration in ranking.
The documents were first leaked to SEO expert Rand Fishkin, co-founder of SparkToro and Snack Bar Studio, by Erfan Azimi, CEO of EA Eagle Digital, a digital marketing agency. Documents were also leaked to Mike King of iPullRank.
To be fair, it’s still unclear how useful this leaked information is today. These internal machinations of Google’s search algorithm may be out of date, or these data points may have been collected but never used. Google also tends to modify its search algorithm on a regular basis. Still, it’s a rare look behind the curtain at Google’s core business.
“We would caution against making inaccurate assumptions about search based on out-of-context, outdated, or incomplete information,” Google spokesman Davis Thompson said in a statement. Google says it has shared information about how Search worked in the past while saying it protects the “integrity of our results from manipulation.”
Google is the most dominant player in online search, with more than 90% market share. Its domain is subject to a continuum Lawsuit by the US Department of Justice against the company, claiming that it maintains a monopoly. Since Google is the main road to the Internet for almost every computer, iPhone, and Android device, it gives the company a lot of power over how information is consumed. Ads sold in search results are also the company’s main revenue generator. Last year, Google generated $175 billion in revenue from Search alone. Given the amount of money in online search, born a $68 billion industry of companies and SEO experts trying to game or predict how Google’s search algorithm will behave.
Google has waged an ongoing battle with sites that fill search results with low-quality content just to get simple clicks on ads. That’s why Google doesn’t release transparent details about how its search algorithm works, or else bad actors would just take advantage of it. Publishers, blogs and other small sites that make good content are caught in this struggle. The spam site problem it’s only getting worse for AI-generated content.
Google’s search algorithm changes last September, called the Useful Content Update, it has been devastating for many smaller places I like HouseFresh i RetroDodoboth have detailed the impact of Google’s decisions.
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