Internal Google documents were leaked this week revealed that the company’s search division may be using data to rank websites in a way that is at odds with his public statements.
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Search engine optimization (SEO) specialists who advise businesses and websites on how to gain traction online (i.e. through Google Search) used the Internet to vent their frustration while reviewing the 2,500 pages of code filtered Their problem: Google, the world’s most powerful search engine that determines what information reaches the masses, is persistently opaque about its search algorithm, making it difficult for lesser-known websites to know how they can succeed.
“We’ve been lied to,” said SEO consultant Erfan Azimithe Internet expert who first reviewed and shared the documents.
“‘Lie’ is harsh, but it’s the only accurate word used here,” said fellow SEO expert Mike King. “While I don’t necessarily want to fault Google’s public representatives for protecting their proprietary information, I do take issue with their efforts to actively discredit people in the worlds of marketing, technology, and journalism who have come up with reproducible discoveries.” .
“… Google spokespeople have gone out of their way to mislead and mislead us about a variety of aspects of how their systems work in an effort to control how we behave as SEOs,” King added.
Experts noted that the documents, which illustrate what data Google Search collects, do not conclusively show how you are using this information to rate and rank search results, if any. Still, it’s a validation that Google prioritizes information like clicks and data from Chrome users, which is at odds with their public statements.
Google confirmed the authenticity of the documents to The VergeBut he told another outlet, Search Engine Land, which warns against users pulling “out-of-context, outdated, or incomplete information.” Experts said the documents appear to be up-to-date as they were released in March.
Some were happy to see the documents validate what they’ve believed to be true for years: that Google makes it difficult for SEOs to succeed. “For decades, I’ve loudly proclaimed that Google, the marketing industry and the web as a whole would be a better place if the search giant were transparent about how they operate,” said Rand Fishkin, who analyzed the documents provided to him. they sent from Azimi. . “[I] We hope this brings everyone in the SEO field some closure around long-disputed issues.”
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