Socialty Pro CEO Austin Armstrong was honored at Video Marketing World 2022 for creating a million dollar business. LtoR: Camber Simson, Scott Simson, Austin Armstrong, Chas Wilson (Photo by Lanay Renstrom)
Likes and follows are great to have on social media, but they’re vanity metrics that don’t pay the bills. You need a growth hacking strategy that includes a hook, value, and call to action in your videos. – Austin Armstrong, CEO of Socialty Pro, TikTok expert and vertical video speaker
ALEXANDRIA, Va. (WEBSITE)
October 12, 2022
Socialty Pro CEO, Entrepreneur, BusinessTOK Podcast Host, TikTok influencerand lifelong digital marketer Austin Armstrong was honored at the Video Marketing World national conference (October 6-8, 2022) in Dallas, Texas last week. Conference organizers Scott Simson, Camber Simson and Chas Wilson recognized Armstrong with a special award from the Dark Horse Society for building a $1M+ annual revenue business for @SocialtyPro, which is a full-service digital marketing agency specializing in TikTok marketing for business and search. Engine Optimization: No Paid Ads.
In addition to being honored at this professional industry conference, Armstrong was a featured speaker on the topic of “How to Leverage Vertical videos to dominate all social media platforms.” Based on eight years of video marketing, Armstrong shared his top secrets for turning videos into sources of income.
While there are over 1.18 million combined Socialty Pro followers/subscribers across social media platforms, Austin Armstrong stresses, “Likes and follows are great to have on social media, but they are vanity metrics that don’t pay the bills. You need a growth hacking strategy that includes a hook, value, and call-to-action in your videos.”
With video being the fastest social media platform and the easiest way to generate business momentum, Armstrong believes it is still very early days for TikTok with many business marketing opportunities. And seconds NBC newsCloudfare (a web performance and security company) ranked TikTok as the most visited website in 2021, beating Google, Facebook, Microsoft, Apple, Amazon, Netflix, YouTube, Twitter and WhatsApp, in that order.
To build a million dollar annual revenue business, Armstrong had a non-traditional start (no college, self-taught) and went from an unpaid intern to a paid employee and now CEO.
Armstrong’s Socialty Pro company works with many different industries and businesses in the areas of health (addiction treatment centers, behavioral health care, therapists, medical professionals), legal, real estate and many others. To maximize video marketing for his business, Armstrong regularly posts 2-3 videos per day using proven, repeatable formulas.
Armstrong’s company Sociality Pro has seven sources of income, including:
1. Acquisition of customers
2. Sponsored Brand Offers
3. Affiliate Marketing
4. Consulting services
5. Sale of digital downloads
6. Participation in the advertising revenue of the platforms
7. Creating videos for brands
Armstrong recently implemented a vertical video strategy to gain unlisted YouTube subscribers with YouTube Shorts. His YouTube channel @SocialtyPro went from 5,000 to 100,000 subscribers in three days and now has over 377,000 subscribers in just six weeks. Watch Armstrong’s most viral video to date, which garnered 1.5 million views on YouTube, and Socialty Pro gained approximately 230,000 YouTube subscribers as a result:
YouTube Shorts VIDEO: @SocialtyPro Austin Armstrong’s 5 Most Helpful Websites
Armstrong’s vertical marketing strategy talk includes topics such as:
What is a vertical video and why use them for marketing? What is the story behind vertical videos that started on TikTok and are now gaining popularity on Instagram, Facebook and YouTube? How often should you be posting videos to your social media platforms? Why should you aim for 30 seconds or less for your vertical video content? What are the psychological differences behind vertical and horizontal videos? What are the Growth Hacking secrets to increase engagement with video marketing? How can you monetize your short vertical videos?
As a sought-after paid speaker on video marketing strategies, TikTok for Business, and Search Engine Optimization, Armstrong has several speaking events close to major industry conferences, including:
World of Video Marketing: October 6-8, 2022 – Dallas Texas State of Search: October 24-25, 2022 – Dallas, Texas SEMA Tradeshow: November 1-4, 2022 – Las Vegas, Nevada (100,000 attendees) Marketing Conference of Mental Health: November 15, 16, 2022 – Nashville, Tennessee
SOCIAL MEDIA @SocialtyPro: 1.18 million followers across platforms. Follow Austin Armstrong on social media here:
TikTok @socialtypro: 623,000 followers
YouTube @socialtypro: 377,000 followers Instagram @socialtypro: 186,000 followers LinkedIn @AustinArmstrong90: 7000+ followers Facebook: @owwstin – 152,000 followers Twitter: @Socialtypro – 1100 followers
PODCAST
BusinessTok Podcast with Austin Armstrong – Listen and/or subscribe here
BusinessTok is a TikTok marketing podcast that spotlights real business owners and entrepreneurs who are leveraging TikTok to grow their business and generate revenue! You’ll learn the behind-the-scenes and tactical strategies for leveraging the fastest growing social media platform ever to grow your business!
CONTACT WITH THE MEDIA:
For interviews, please contact:
Liz Kelly, 310-987-7207
ABOUT: Austin Armstrong (Alexandria, VA) is a lifelong digital marketer who has built a $1 million annual revenue business as CEO of Socialty Pro (a full-service SEO marketing agency and TikTok), speaker, TikTok expert and podcast host. the BusinessTOK TikTok Podcast, all thanks to video. After getting his social media start on myspace, Austin has now posted over 2500 videos on TikTok, tripling his own business and thousands more on his clients’ accounts. Armstrong’s company Socialty Pro has worked with many different industries including healthcare (addiction treatment centers, behavioral health care, therapists, medical professionals), legal, real estate, e-commerce and many others. As a Dark Horse Society Award winner and TikTok For Business panel moderator, Armstrong has been featured and interviewed on dozens of podcasts and live streams. Armstrong loves helping individuals and businesses grow their online presence to generate brand awareness, customers and product sales by getting creative and thinking outside the box. And as “fun facts,” Armstrong used to be an avid kickboxer, is an avid rock climber, has been to every Disney theme park except Hong Kong (11 of 12), and his uncle is in the baseball hall of the Major League (MLB). of Fame For more information, visit
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