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The details surrounding the documents are discussed for the first time by search engine optimization experts Rand Fishkin and Mike King, both pointing out how some of the information contradicts Google’s public statements about search.
MANILA, Philippines – Google confirmed on Wednesday, May 29 (May 30, PST) that a trove of 2,500 pages of leaked internal documents about Google’s search system and the details it tracks is real, but he said the documentation has no context.
The details surrounding the documents were first exposed by search engine optimization (SEO) experts. Rand Fishkin i Mike King in separate blog posts. Both noted how some of the information contradicted public statements about Google search.
Fishkin’s report said the documents talked about Google Search’s API and also what information employees had access to.
The edge, in his initial reportsaid “The leaked documents touch on topics such as what kind of data Google collects and uses, which sites Google elevates for sensitive topics like elections, how Google handles small websites, and more.”
A follow up report mentioned that the leaked documentation “suggests that Google collects and potentially uses data that company representatives have said do not contribute to the ranking of web pages in Google Search, such as clicks, Chrome user data and more “.
Fishkin and King cited an example, where Google previously said so does not use Chrome data to report your search quality or rank pages. However, Fishkin said in his report that “The API docs suggest that Google calculates several types of metrics that can be called by Chrome views related to both individual pages and entire domains.”
Google responds
google, in a response sent to the mediasaid: “We caution against making inaccurate assumptions about search based on out-of-context, out-of-date, or incomplete information. We’ve shared extensive information about how search works and the types of factors that weigh our systems, while working to protect the integrity of our results from manipulation.”
Search Engine Land, in its report, added that Google “will not comment on the details because Google never comments on the details when it comes to its ranking algorithm” in order to protect the integrity of the search against spammers and bad guys actors
The ubiquity of Google Search is a force to be reckoned with in the digital sphere, with implications that affect individual users, businesses and organizations, and industries at large. While the documentation is comprehensive and technical, it also doesn’t provide a current and accurate picture of how search works today, although it does at least provide a glimpse into the heart of Google for the SEO-minded. – Rappler.com
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