For many streamers, Twitch is a fun hobby. It’s a way to express yourself within the confines of your home, whether it’s through games, podcasts, or being super creative with a fun activity like teaching your community how to sew your latest cosplay wardrobe. However, for some streamers, Twitch is a business and the way to become a partner it is a primary goal and focus for many affiliates. When you first start as a streamer for Twitch, you can apply to become an affiliate. This is where community building begins and you start growing your channel. However, when you become a partner, that’s where the monetization starts, and depending on how far you want to go as a streamer, you can use Twitch as a side hustle to supplement your part-time income, or you can make live streaming it becomes something you do for a living.
In a room full of affiliates and a partner, the Member path panel was led by Anishthe Director of Community Associations and Community Manager Manager Ray Apollo. The two Twitch strategists gave a fundamental overview of what it takes to become a Twitch partner. Both moderators have helped deliver educational programs, workshops, webinars, and writing sessions to the Twitch community. Twitch is also working to create a safe space for users as more streamers join the platform. One thing the moderators make clear early on in the panel is that the path to partnership or affiliate status is not guaranteed. Applications are reviewed manually by the Partnerships team and may take up to 7 days for review based on the volume of applications received. The key is to read why you got rejected and take that feedback and use it to improve your channel. RayApollo encourages affiliates that the process here is a marathon, not a sprint, so take your time when creating and building your channel.
Most of the information below was taken from the slides presented from the board, so this language may overlap with the language that is currently part of Twitch’s educational workshops.
So what are the requirements to become a partner?
To become a Twitch Partner, all applicants must meet all three requirements within the same 30-day period, excluding premieres, replays, and subscriber streams.
Broadcast for 25 hours Broadcast on 12 different days Average of 75 CCV (simultaneous viewing)
While the idea of keeping these stats for new streamers can be daunting, the idea is to pace yourself and not just focus on the numbers, but redirect that focus to your community. Ultimately you want to make sure you are building your community and being authentic and passionate about the content you are creating, your numbers and audience will grow organically as long as you enjoy what you are doing!
Selecting your categories
Choose the categories that you think best suit your interests and skills and play them consistently. And while consistency is important, you don’t have to be tied down to play in a single category. Twitch actually discourages this! The Twitch team wants you to stream in more than one category to help you expand your reach and give you more options as a streamer to create more creative content for your community. And don’t reproduce in large categories in order to grow. You can be successful in any category on Twitch.
Twitch staff offer some words of wisdom for the road to partnership.
The best time to apply is when you feel really invested in streaming and trust the community you’ve built. Use your app to introduce yourself and your community and link your social networks if you have them. And most importantly, if you were denied the partnership, read the email why you were denied and apply these changes to your channel.
Jamie Broadnax
Jamie Broadnax is the creator of the online publication and media space for black women called Black Girl Nerds. Jamie has appeared on MSNBC’s The Melissa Harris-Perry Show and The Grio’s Top 100. Her Twitter personality has been recognized by Shonda Rhimes as one of her favorites to follow. She is a member of the Critics Choice Association and executive producer of the Black Girl Nerds podcast.
October 11, 2022
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