In the digital age, where online searching has become second nature, even the simplest queries can expose you to risk.
Advanced AI scams hide behind innocuous search engine queries, taking advantage of what’s known as “search engine optimization” to trick users, expert advice from GuidePoint Securityhighlighting how cybercriminals manipulate these systems.
These schemers buy ads to position their fake websites on top of Search Resultscleverly disguised as trusted sites.
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Take “PayPal” as an example; a cursory glance may show promising results, but a deeper investigation reveals the deception. Ads that promise secure account access may redirect you to fraudulent sites that are cleverly designed to mimic the PayPal login page, but their real intent is to steal your money and personal information.
This sophistication in scams requires more than the usual precautions, such as spotting typos. Dishonesty has evolved with technologysuch as a letter “U” intentionally distorted to look like a horseshoe, which is subtle enough to fool the untrained eye and enticing enough to make you click.
Another alarming case involved “Quicken Tech Support”. The top “sponsored” result failed to link to the actual Quicken website despite promising 24-hour support, showing how deceptive these links can be.
Even when these fraudulent ads are flagged and removed, new ones often pop up to take their place, perpetuating this digital game of cat and mouse.
‘UNSUBSCRIBE’ EMAIL SCAM IS TARGETING AMERICANS
1) Marker or save URLs of frequently visited sitesespecially social networks and financial platforms, to avoid fake pages.
2) Always type the website address directly in your browser’s address bar. Avoid clicking on links.
3) Opt to use official apps from reputable companies, providing an additional layer of security and authenticity.
4) Routinely run antivirus protection on all your devices to remove any ad-generating malware.
WHAT IS ARTIFICIAL INTELLIGENCE (AI)?
CONFESSIONS OF VICTIMS SCAMMED BY CYBERCREEPS
While SEO search scams often occur when scammers buy ads in search results, another source of these types of scams can come. of malware on your device or a compromised browser extension. So, if you see any of these trick ads in search or appear on any website, run a reputable antivirus protection software immediately to identify and remove them.
For example, typing “Lowes” may show what appears to be the official site at the top of the search results. However, this can lead to a nefarious site disguised under a veneer of legitimacy. By the time you realize the site is a scam, your sensitive information could already be compromised.
The best way to protect yourself from clicking on malicious links that install malware that can access your private information is to have antivirus protection installed on all your devices. This can also alert you to any phishing emails or ransomware scams.
PROTECT YOURSELF FROM TECHNICAL SUPPORT SCAMS
Although Google is effective in removing the vast majority of these SEO scam ads, some still escape before being caught. It is up to you and me to take care of ourselves by adopting the tools necessary to be resilient in the face of compromise. You need to be alert and informed to navigate the online world safely, protecting yourself from the ever-evolving threats posed by cyber-scammers.
Can you share a time when you almost fell for an online scam and what red flags helped you avoid it? Let us know by writing to Cyberguy.com/Contact.
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Source of original article: Cyber-scammers use AI to manipulate Google search results
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