The documents were shared with SEO expert Rand Fishkin
what is the story
Google, the tech giant, has yet to issue a statement on an alleged massive leak of its internal documents.
These documents are reported to offer unprecedented insight into how Google’s search algorithm works.
The leaked information, which reportedly includes thousands of pages of internal documentation, implies that Google may have been less transparent about the functionality of its search algorithm in the past.
Despite numerous inquiries about the authenticity of these documents, Google remains silent.
Shared documents with SEO veteran
The leaked documents were shared with Rand Fishkin, an experienced search engine optimization (SEO) expert, by an unidentified source.
According to Fishkin, the anonymous source hoped that publicizing the leak would counter what they called “lies” previously spread by Google employees about how the search algorithm works.
The documents purportedly describe Google’s search API and detail what information is accessible to its employees.
A glimpse into Google’s thinking
The leaked documents are technical in nature, probably more understandable to SEO experts and developers than the average person.
They do not confirm that Google uses the specific data and signals mentioned for search rankings.
Instead, they describe the data that Google collects from web pages, sites, and search engines, giving an indirect glimpse of what Google seems to prioritize.
The documents cover many topics, including the type of data Google collects, how it handles small websites, and its approach to sensitive topics like elections.
SEO experts criticize Google’s public statements
Some data in the documents contradicts public statements made by Google representatives.
SEO expert Mike King, who reviewed the documents, stated, “‘Lie’ is harsh, but it’s the only accurate word used here.”
He criticized Google’s public representatives for their attempts to discredit those in marketing, journalism and technology who have presented reproducible discoveries.
Contradictions include issues such as whether data from Google Chrome influences page ranking and the role of EEAT (experience, experience, authority and trustworthiness).
The leaked documents raise questions about Google’s practices
Despite Google’s repeated claims that Chrome data does not influence page rankings, the leaked documents specifically mention Chrome in sections about how websites appear in Search.
Another question raised is the EEAT, a metric used by Google to evaluate the quality of results.
Although Google representatives have previously stated that EEAT is not a ranking factor, Fishkin noted that he has not found much in the documents that mentions EEAT by name.
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