Hearsay Systems on Tuesday announced a new client engagement platform specifically for registered investment advisors.
It was developed to meet the social, text and website compatibility needs of small and medium-sized RIAs with less than 50 employees.
While many advisors in the independent RIA channel may not be familiar with Hearsay, over the past decade it has become a go-to platform for providing seamless digital communications between enterprise financial services firms, including large wealth management organizations and insurance It currently reports working with over 200,000 advisors and agents in these industry segments.
“We’ve had independent RIA clients forever, but with this new offering we’ve focused on building something to meet the needs of the small but growing mid-sized RIA,” said Hearsay CEO Mike Boese.
Within its announcement is a partnership with national RIA Mercer Advisors.
“Over the last six months we’ve been diving into that user base and asking them what they need, both in terms of their setup and on an ongoing basis,” Boese said, noting that some companies will already have more capabilities than others .
Mercer, with more than $38 billion in total client assets, has acquired 15 new companies through 2022, with a collective $6.6 billion in AUM.
“As one of the first independent RIA firms in the country, we want our advisors to confidently access the tools they want, through the channels their clients and prospects prefer, without worrying about non-compliance” , said Gary Foodim, Mercer’s CMO. advisers “We chose to partner with Hearsay because it provides our team with quality content for social posts, while opening up new options for texting and calling, on an easy-to-use platform. We believe Hearsay will be a game changer for our advisors.”
The new platform brings together several different Hearsay products, including its social, site and related offerings, into one integrated system.
The Social portion of the new platform supports an advisory firm’s social media messaging and publishing needs, including LinkedIn, Facebook, Instagram and Twitter, and includes automated help creating campaigns and client personalization features .
It should be noted that Hearsay also studies seriously socially, publish annual research on the use of social media in financial servicesincluding what works best on various networks.
Hearsay’s Sites technology allows advisors to create mobile-optimized websites and leverage the company’s extensive experience in search engine optimization. Perhaps most important is Hearsay’s content engine, which will equip an advisory firm with compatible articles that can be easily customized and published in an automated fashion.
And finally, Hearsay’s Relate technology provides options and content for text, voice, desktop and mobile communications.
Boese said another aspect of his business approach over the years will also benefit growing RIAs like Mercer because of the ease with which a company’s administrators can manage hierarchies and permissions, making it easier to expansion and the layering of new capabilities.
Hearsay also has extensive integrations with two CRM systems commonly used by some RIAs: Salesforce and Microsoft Dynamics 365. And the company integrates with Smarsh, Global Relay and Proofpoint for SEC-compliant filing of communications.
Hearsay does not publish or share its prices publicly.
“Generally speaking, the price is based on the number of users and the capabilities you need, suffice it to say it will be competitive,” said Boese, who stressed that his company had studied the prices they offer competitors in the RIA market.
“We have a glossary of best practices ready and readily available and if you need more on other services, such as compliance, we can provide and will help you manage and take on some of the administrative aspects,” he said referring to -se to Hearsay’s most turnkey managed services offering.
Hearsay Systems was launched in 2009 and its clients today include New York Life, Morgan Stanley, Charles Schwab and Ameriprise.
[ad_2]
Source link
