On May 27, 2024, the SEO community, led by Leonard Brahm, began discussing a significant drop in link visibility in Google Search Console. One website experienced a 30% drop in link visibility, prompting others to notice similar issues. These sudden changes in visibility raise questions about the efficiency of Google’s indexing and its vital implications for site prominence.
Many people in the SEO community reported a substantial decrease in external backlinks from high domain authority sites. Instances of links disappearing were found, and digital marketers emphasized that the quantity of links may have decreased, but their quality still plays a crucial role in search engine rankings.
Google has not made any official announcement despite speculations among the SEO and digital marketing communities. Many are wondering if this decrease in backlinks is the result of a Google Search Console bug or a strategic decision by Google, possibly related to a larger algorithm update.
The most obvious irregularities were found on English websites with Indonesian (.id) sites that were not affected. This raises further questions about the influences at play.
As no definitive explanation for this unusual occurrence is known, close monitoring of Google Search Console and website metrics is recommended. Also, Google’s possible neglect of genuine links or stop indexing content is a growing concern.
Reduced link visibility issues in Google search
Reduced visibility could significantly reduce web traffic and negatively impact user experiences.
Decreased visibility results in a reduced number of visible links and can also impact SEO performance. Consequently, the ranking of specific websites in the Google search engine may be affected. Therefore, continuous monitoring of this situation is necessary for quick rectification if necessary.
A steady decline in the number of pages indexed in Google Search Console has been reported, causing some alarm. This substantial decline in online visibility affects many, and without an immediate explanation from Google, industry experts are speculating about the root cause and potential impact of this unexpected development.
With the sudden disappearance of external links driving traffic to site homepages, the stress among users increases. The drop in site rankings and incoming visitors is causing admins to panic. Additionally, the lack of commonality between affected sites is frustrating troubleshooting efforts.
Historical data highlights a drastic decline from a peak of 2.5 million links in August 2018 to just 215,000 in June 2023. This 90% drop is attributed to tighter regulations, technological changes and changes in user behavior.
Discussions about this situation are ongoing, and Google users are encouraged to participate and share observations to help understand what’s going on. Open participation will foster deeper insights and drive meaningful analysis, and thus provide robust solutions.
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