Google is testing a large blue visit button below some of the search results in the mobile search interface. The button says “visit” and takes you to the website listed in the search results.
how it looks Here is a screenshot of that button, which Shameem Adhikarath shared with me X:
Why we care If Google rolls out this new visit button, and that’s a big deal, that could lead to a higher click-through rate on the search results snippet in search results. Big blue buttons to attract attention and can lead to more clicks on web search results than before.
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About the author
Barry Schwartz is a contributing editor at Search Engine Land and a member of the SMX event programming team. He owns RustyBrick, a web consulting firm based in New York. He also runs Round table of search engines, a popular search blog about very advanced SEM topics. Barry can be followed on Twitter here.
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