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At first glance, links are seemingly uncomplicated things in the search engine optimization (SEO) space. It’s just linking a URL to anchor text, right? bad
Links are fraught with complexities, and like many other SEO experts, I fully understand the challenges that come with the link building process. After all, as a critical ranking factor in Google, you have to get the process right even though the field is so dynamic in nature.
So, should you focus on quantity over quality links? What are some emerging link building trends and best practices to implement in 2024? These are some of the questions I explore below.
Read on if you want to move the needle on your SEO game and stay competitive.
Related: 7 Link Building Tactics You Need to Know to Skyrocket Your Website’s Rankings
Quality over quantity: The evolution of link building
I’ve been an avid follower of the quality versus quantity debate in link building. One thing I can tell you is that for SEO experts, the shift away from quantity and towards quality links will be absolutely critical to ensuring better rankings and traffic. Because?
Because with Google’s algorithm updates, it’s easy to get left behind in the dust, sticking to old practices that are now penalized by the search engine. What do I mean by that? Well, old practices like link farming and using private blog networks to generate hundreds of low-quality links to your site no longer work.
Google is extremely smart and recognizes these practices as spam, not user-friendly, and a way to manipulate its system. Enter high quality backlink building; the process of building relationships with high authority websites for natural backlink acquisition.
So, as the first link building trend of 2024, I advocate building high quality links instead of just focusing on the number of links acquired.
Incorporation of AI and automation in link building
Now for trend number two: incorporating artificial intelligence (AI) and automation into link building. Those who know me know that I am a big proponent of using AI tools for sophisticated link building strategies.
But how can AI help you achieve greater SEO success? Well, it can do a lot for you. Examples include streamlining link prospecting, outreach and tracking processes to improve efficiency. Using both free and paid AI tools, here’s how I use them to boost my link building efforts:
Generate content and content ideas – There are numerous tools, including ChatGPT, that can analyze your keywords and target audience and analyze online sources to generate original content ideas that have the potential to attract backlinks . It is also possible to use AI, with caution and customization of course, to generate some parts of your content.
Conducting Detailed Keyword Research: The best part about this approach is that you can use AI SEO Tools to identify competitive keywords and long tail phrases. Ultimately, this will allow you to better target a more niche audience while using less competitive terms.
Creating Your Guest Posts: We all know the importance of creating hyper-personalized and persuasive pitches when looking for guest posting opportunities on authoritative websites. AI tools also come in handy here. Whether you use AI templates or not, you have a much higher chance of securing these guest posting opportunities than without them.
Identifying Relevant Thought Leaders: Yes, building key relationships with industry influencers and thought leaders is a great link building approach. However, while it can literally take you hours to figure out who’s who at the zoo, AI tools can do it in seconds. It’s about entering the right data to get the best results.
Engaging relevant online communities: Online communities are a great source of backlinks, and you’ll want to know where your target audience is online. With AI tools, this task becomes much easier than ever, as it can generate great ideas to engage relevant online communities where you can earn more backlinks by strategically sharing your content.
Resource Page Link Building – Resource page link building is a crucial link building strategy where you approach relevant websites with resource pages to share your content. Fortunately, AI tools take the time and hassle out of the equation and allow you to build strong relationships with these resource sites helping you identify them much faster.
Advanced Tracking and Reporting: The faster you have valuable data at your fingertips, the faster you can make adjustments to your SEO strategy. Use AI tools to help you track link building metrics such as website traffic, search engine rankings, backlink quality, and more.
Anchor text optimization: Some AI tools can immediately spot opportunities to identify which links will be ideal for your anchor text. It’s time to take advantage of this to ensure the relevance and authority of your anchor text to improve your link quality.
Related: How AI and Machine Learning Can Boost Your Link Building Process and Boost Your SEO
Building audio links
The third trend on my list is about the rise of audio link building. We’ve all seen the massive popularity of audio content, such as podcasts and YouTube videos. The truth is, ignoring these content platforms will be detrimental to your link building efforts.
However, choosing to build links on these platforms is a great way to attract new audience segments while improving engagement for backlink acquisition.
Social media integration for link building success
Social media makes it to the latest trend and number four on my list. It’s undeniable: social media cannot and should not be ignored. It has significant link building and traffic potential. First, social media allows businesses and SEOs to create and share shareable content.
Second, it’s a great platform to connect with influencers who might be interested in sharing your content. And last but not least, you can use social media to better engage with your target audience as you work to increase your online visibility.
Related: 6 Elements Your Link Building Campaign Should Include
Adaptation to Google algorithm updates
As parting words today, I would like to raise a point of reflection. We SEOs are facing a hard wall. Google is very secretive about the factors it considers for ranking. Although we think we are just playing a guessing game, this is not necessarily true.
By applying industry best practices, following white hat link building strategies, and constantly adapting and being flexible to algorithm changes, our link building efforts can be more effective.
It’s 2024, and even though we’re up against the world’s leading search engine giant, we’re not alone. By studying trends like the ones mentioned above and following industry best practices, we can stay more nimble and innovative in link building for sustainable SEO success.
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