SEO certifications are a great way to strengthen your SEO skills and demonstrate your knowledge to potential employers. However, since they are not regulated by anyone or any agency, finding a good one can be unnecessarily difficult.
To help you make the best decision, we’ve compiled a list of the best SEO certification courses available today. These certifications are from some of the most established and trusted SEO brands and are therefore guaranteed to help you become an SEO expert in no time.
Yoast is the number one SEO plugin for WordPress websites and is widely used by big companies like Facebook, eBay and The Guardian. Over 300,000 people attest to the effectiveness of their SEO academy, and the Yoast All-around SEO training is one of their best offerings.
Training costs $99 per year and includes three hours of instructional videos. It’s aimed at bloggers, copywriters and marketers, and touches on most aspects of SEO. This includes technical, on-page and off-page SEO. You’ll learn how to do keyword research, target high-value keywords that drive traffic, and write content that converts.
Although short, the course goes beyond the usual SEO curriculum, touching on obscure topics like UX, accessibility, and conversion rate optimization. There are PDF materials if you want more information, and you can test your knowledge with quizzes.
Moz is one of the oldest players in the SEO industry and its SEO Essentials certification series is highly respected. The 6-part course costs $595 and consists of six hours of instructor-led, on-demand content in five key subject areas. They include fundamental SEO concepts, keyword research, on-page optimization, link building, and SEO reporting.
Although expensive, the theories, frameworks, and optimizations this course focuses on are universal, so you can apply them to different toolkits. You’ll also have year-long access to course materials and learn how to apply basic SEO skills to develop a competitive SEO strategy.
The Semrush SEO Fundamentals course is anchored by industry expert Greg Gifford, an SEO consultant with over 17 years of experience. The course is designed for beginners looking to learn the basics of SEO, as well as experts who want to brush up on specific topics.
This free course consists of 31 4-hour video lessons as well as carefully selected reading materials to help you delve deeper into each topic. Throughout the course, you’ll learn all the basics of SEO, starting with the basics and moving on to technical SEO.
One downside is that the course makes heavy use of Semrush tools that not everyone may have access to, but since the basic principles are the same, you can achieve similar results with other free SEO tools. At the end of the course, you can take the SEO Fundamentals exam and get your certificate.
This 29-hour course, offered for free by the University of California, UC Davis through Coursera, teaches how search engine algorithms affect organic search results. It touches on all the key elements to creating an effective SEO strategy, including keyword theory and research, on-page, off-page, and technical SEO.
By the end of the course, you’ll be able to perform competitive analysis, interpret social media brand awareness, and create sitemaps and robot.txt files. Plus, you’ll be able to manage site errors, use SEO tools to analyze your audience, and build buyers.
ClickMinded is one of the best websites to learn SEO and has a collection of world-class digital marketing courses. His SEO training course, led by long-time SEO professional Tommy Griffith, is perfect for SEO job seekers and will teach you how to explosively grow your traffic in no time.
SEO training covers a lot of ground, starting with what SEO is and how to apply the fundamental rules of SEO to any search engine. You’ll also learn about the importance of a data-driven strategy, namely keyword research, and how it should influence your content. The course costs $997 and includes lifetime access to the course materials.
You will need to take and pass an exam to get the ClickMinded SEO certificate. Once you do, you can seamlessly integrate it with LinkedIn and showcase your accomplishments to potential employers.
Udemy is a well-known online learning platform with several amazing courses on almost every topic. When it comes to SEO, SEO 2022: Complete SEO Training is one of their best offerings. The course, created by Arun Nagarathanam, is perfect for busy entrepreneurs. Signup costs $57 and has a 4.3 rating from 15,571 ratings at the time of writing.
The lectures of this course have a total duration of 16.5 hours and are distributed in 152 videos. Each is only a few minutes long, allowing you to learn at a measured pace. In addition to the introductory curriculum, the course also covers complex SEO areas such as page speed, sitemaps, Google Search Console, and negative SEO.
Hubspot designed this free SEO certification course for marketers, content creators, and anyone looking to improve their SEO skills. It consists of six lessons and covers SEO fundamentals, including technical and on-page SEO, keyword research, link building, and SEO reporting.
Each lesson is broken down into bite-sized videos, 26 in total, so it’s easy for you to stop and review what you’ve learned. At the end of each lesson there is a quiz to test your knowledge, and you can receive your certificate immediately after completing the exam.
Simplilearn’s Search Engine Optimization (SEO) certification course is one of the most credible SEO certifications available and will teach you how to become a full-fledged SEO specialist in no time. It costs $320 or $470, depending on which training option you choose, and is completely risk-free thanks to its 100 percent money-back guarantee.
Using a mix of live classes and recorded videos, this SEO certification course covers key skills like data analysis, content marketing, website management and optimization, and URL management. You’ll also explore real industry-based projects, practice your skills, and learn how to use popular tools like Majestic, Moz, Semrush, and Spyfu.
Is an SEO certificate worth it?
Yes, getting an SEO certificate is worth it. You don’t need the certificate to become an SEO specialist, but having one can help demonstrate to future employers that you understand what SEO is all about.
Once you’ve earned your certificate, the next step is to build experience using your learned skills. A good place to start is to create a WordPress website and practice improving its SEO ranking.
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