Since its inception in 2015, the Earth of Searchers Awards have annually recognized exceptional salespeople, showcasing outstanding work, providing well-earned exposure in coverage and interviews, and awarding the highest honor in research.
But the road between deciding to start an app and winning the prize can be long. While the 2024 submission process is exceptionally streamlined, it has never been faster or easier to apply. there is still a story to be told.
How you tell this story is entirely up to you… but why not consider a few first-hand advice from 2024 select judges while you’re at it?
Read on for a roundup of new ideas from some of our judges… and submit your entry Before May 24, deadline for early booking to save $300 off last chance rates!
“Structure your presentation as a story with three main parts: ‘Before’, ‘During’ and ‘After’. Start by describing the initial challenges (‘Before’) and then detail your marketing strategy and actions (‘ During’) Show results and improvements (‘After’) Include images and data visualizations to clearly illustrate the transformation from ‘Before’ to ‘After’ solve the initial challenges and lead to results; It’s not enough to show an increase, we want to see the whole story.”
– Amy Hebdon, Founder, Paid Search Magic
“Clearly state the goals of the campaign and how your work helped meet and exceed the goals. Include details about your strategy, updated tactics and tests you’ve tried, and the results. Visuals like performance charts really help make your work stand out.”
– Melissa Mackey, Director of Paid Search, Compound Growth Marketing
“Evidence; charts, analysis, screenshots”.
– Barry Schwartz, editor, Search Engine Land
“Solid logic/train of thought. Reasonable time (campaign no longer than 12 months). Ideally, a creative approach or overcoming some obstacle (optional).
– Sara Taher, SEO Manager, Digital Sisco
“The two main things all winning entries share is that they explain the whys behind the hows and bring receipts (data to back up claims).
“If you can’t share the data behind your entry (budgets, revenue, etc.), you’re putting yourself at a distinct disadvantage and you could end up wasting your entry fee.
“Many people present the same practices – if you can distinguish yourself by showing innovative thinking, you will do well!”
– Navah Hopkins, Brand Evangelist, Optmyzr
“When judging the Search Engine Land Awards, the best advice I can give applicants is to be detail-oriented. Clearly describe the specific actions you implemented to drive your results and back up your success with concrete data and evidence. Make sure -showcase your achievements while demonstrating the effective methods you used to differentiate your application.”
– Celeste Gonzalez, SEO Strategist at RicketyRoo
“I’m looking for projects that break new ground with innovative aspects of SEO and are backed by data and numbers-based insights every step of the way.”
– Olya Ianovskaia, Founder and Principal Consultant, MycoMinds SEO
“Clearly state the goals of the campaign and how your work helped meet and exceed the goals. Include details about your strategy, updated tactics and tests you’ve tried, and the results. Visuals like performance charts really help make your work stand out.”
– Anu Adegbola, Publisher of Paid Media, Search Engine Land
Here you have! Remember: The Super Early Bird deadline to enter the 2024 Search Engine Land Awards is fast approaching… submit your entry until Friday 24 May for your chance taking home top research honors and save big while you do it!
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About the author
Lauren Donovan has been working in online marketing since 2006, specializing in event marketing, content management, organic and paid social media, community and reputation management, and real-time journalism. She currently serves as director of marketing at Third Door Media, producer of the Search Marketing Expo and MarTech conference series, and publisher of Search Engine Land and MarTech.
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