SINGAPORE–(BUSINESS WIRE)–October 10, 2022–
TDCX, Inc. (“TDCX”) (NYSE: TDCX), a high-growth provider of digital customer experience (CX) solutions for technology and blue-chip companies, has announced its entry into Turkey to tap into the growing local market . The Türkiye campus, which begins operations today, is TDCX’s 27th as it continues its global expansion strategy.
TDCX’s Türkiye campus strengthens TDCX’s network and its ability to offer Turkish and Arabic in addition to European languages such as German. TDCX will also be able to better serve the growing Middle East market thanks to strong demand from brands. In the UAE alone, the outsourcing and shared services market is expected to reach $6.8 billion by 2023, representing a CAGR of seven percent during 2019-23 1 .
Mr. Laurent Junique, founder and CEO of TDCX, said: “Türkiye is a fast-growing business destination, driven by its strategic location, large domestic market, attractive digital talent pool and strong research, development and innovation. These factors have resulted in a thriving technology ecosystem with companies looking to take advantage of domestic and international market opportunities. Given our expertise in helping innovative companies deliver customer experience solutions, we see great potential for to our services in Turkey. We have been supporting many of our customers in their expansion into new markets and we plan to do the same here.”
During the first half of 2022, TDCX signed 25 new clients. This was more than triple the eight logos from the same period last year and a sign of growing demand from outsourced customer experience services companies.
Mr. Junique said: “Driven by strong demand, we are ambitious in our growth strategy and plan to open campuses in geographies such as Brazil, Indonesia and Vietnam in the next 12 months. These are markets that have high internet penetration, growing consumer markets and the talent pool we need to help us deliver solutions for complex customer experience work.”
Game on for TDCX
The campus will be led by Sophie Chelmick, SVP EMEA, who has over 15 years of experience managing pan-European client operations. He also oversaw the establishment of TDCX campuses in Spain and Romania.
Ms. Chelmick said: “Our campus in Turkey allows us to serve the European and Middle Eastern markets more effectively. Together with our campuses in Spain and Romania, we are well positioned to offer customers a greater mix of options , such as hiring native and non-native speakers in different locations to meet different needs and budgets, we can help our clients optimize their CX strategy and achieve their goals faster and more efficiently.
“Turkey’s growing gaming industry is also an area of opportunity for us. Our experience in serving major gaming companies, along with our speed and agility to help our customers establish their customer experience teams, gives us an advantage to support the growth of the industry in this region.”
TDCX’s Türkiye campus covers 3,000 square meters and is located in Sarıdemir, Ragıp Gümüşpal, Fatih, Istanbul. The campus is well connected by public transport such as rail, bus and ferry.
About TDCX
Headquartered in Singapore, TDCX provides transformative digital CX solutions, enabling leading global and disruptive brands to acquire new customers, retain them and protect their online communities.
TDCX helps clients achieve their customer experience aspirations by leveraging technology, human intelligence and its global footprint. It serves clients in fintech, gaming, technology, home and travel sharing, digital advertising and social media, streaming and e-commerce. TDCX’s experience and strong footprint in Asia have made it a trusted partner for clients, especially high-growth new economy companies, looking to tap into the region’s growth potential.
TDCX’s commitment to delivering positive results for our clients extends to its role as a responsible corporate citizen. Its Corporate Social Responsibility program focuses on positively transforming the lives of its people, their communities and the environment.
TDCX employs more than 17,000 employees at 27 campuses globally, namely Singapore, Malaysia, Thailand, Philippines, Mainland China, Hong Kong, South Korea, Japan, India, Romania, Spain, Colombia and Turkey. For more information, visit www.tdcx.com.
1 Source: Outsourcing and Shared Services 2019-2023, Global, Middle East and UAE Industry Outlook, Monitor Deloitte.
View the activated source version businesswire.com:https://www.businesswire.com/news/home/20221010005176/ca/
Eunice Seow, eunice.seow@tdcx.com
KEYWORD: TURKEY UNITED STATES SINGAPORE NORTH AMERICA ASIA PACIFIC EUROPE
INDUSTRY KEYWORD: TECHNOLOGY E-COMMERCE PROFESSIONAL SERVICES DIGITAL MARKETING SOCIAL MEDIA SEARCH ENGINE OPTIMIZATION MARKETING BLOGS OTHER COMMUNICATIONS PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING OTHER TECHNOLOGY COMMERCE COMMERCE COMMERCE RETAIL
SOURCE: TDCX INC.
Copyright Business Wire 2022.
PUB: 10/10/2022 05:00/DISC: 10/10/2022 05:02
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