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Current SEO Media, Inc.
Current SEO Media, Inc. discusses Google’s 2024 spam policy updates and highlights their effect on online reputation and visibility.
HOUSTON, TEXAS, UNITED STATES, May 16, 2024 /EINPresswire.com/ — Recent updates to Google’s spam policy have the potential to shake up the search engine optimization (SEO) scene, but Actual SEO Media, Inc. understand these changes and the process of making the necessary adjustments to preserve your online presence and reputation.
The introduction of these new policies coincided with Google’s March 2024 core update, which significantly affected businesses. This convergence has created a frenzy among businesses scrambling to align their websites and online content with the latest guidelines while trying to stay visible in search results.
Google Spam Policy Updates: Implications for Websites and Businesses
Updates to Google’s spam policy introduce new measures to address various forms of abuse, including abuse of expired domains, abuse of site reputation, and misuse of content. Penalties for these violations will begin to apply this month, May 2024. While these changes are intended to improve the quality of search results, they also pose challenges for businesses that rely on specific strategies.
Additionally, these updates highlight the search engine’s commitment to improving the quality and relevance of search results. Companies that rely on strategies like buying expired domains to improve rankings or publishing unsupervised third-party content to manipulate search signals now face a crucial decision. They must carefully reevaluate their strategies and ensure they align with the latest guidelines to maintain compliance.
Some previously successful methods are being closely scrutinized and may result in penalties if not adopted. Businesses need to stay current and flexible to maintain their visibility on search engine results pages (SERPs) and the trust of their target audience and their search engine.
Spam policy update addresses expired domain abuse
Expired domain abuse is one of the recent developments in Google’s spam policy that aims to combat the practice of buying expired domain names primarily for the purpose of influencing search rankings. This strategy, also called “domain squatting,” involves using previously expired domains to host content that offers little or no value to users.
For businesses looking to increase their online presence, a popular strategy has been to acquire a domain that was previously owned by a relevant field with valuable backlinks. While this practice is not necessarily unethical, Google primarily aims to penalize websites that use questionable methods to establish credibility. Questionable methods include engaging in activities such as creating large-scale AI-generated content or selling links or guest posts to manipulate search rankings.
Google’s dedication to maintaining relevant and high-quality search results is seen in its efforts to address the abuse of expired domains. Creating high-quality, user-centric content that meets Google’s requirements should be a priority for businesses to comply with this policy. In addition to avoiding sanctions, companies can gain credibility and authority in their fields.
Fighting site reputation abuse is part of Google’s Spam Update Initiative
Recent updates to Google’s spam policy also address the issue of site reputation abuse, which refers to the posting of third-party pages with little oversight or involvement from the host site. This strategy, sometimes called “parasite SEO” or “pSEO,” aims to influence search rankings by using the host site’s ranking signals.
A notable event that likely led to this update was the Sports Illustrated AI scandal in November 2023. In this case, the Arena Group had acquired the content rights from Advon Commerce, a third-party company. Trouble erupted when AI-generated content was posted to the main site without their knowledge. The content included nonsensical reviews and potentially misleading information.
Today, Google’s initiative aims to discourage such practices and ensure that third-party content hosted on a site provides authentic value to users. The actions that are recommended for companies to avoid penalties for abusive use of the site’s reputation are the following:
– End relationships with third-party content providers involved in questionable practices.
– De-index pages that do not comply with Google’s policies.
– Ensure that all content, including third-party content, provides real value to users.
– Apply more rigorous oversight and ensure higher standards for all content published on its platforms.
Google’s crackdown on content abuse at scale
Recent updates to Google’s spam policy also highlight its efforts to rebrand and expand the concept of auto-generated spam content to abusive content at scale. This amendment expands the definition to include a wider range of practices related to the manipulation of content.
Creating an excessive number of pages for the sole purpose of manipulating search rankings rather than providing valuable content is known as content scaling abuse. This harmful practice can manifest itself in different ways, such as using generative AI tools to generate content, reusing existing content with little added value, combining content from multiple sources without improving it, creating multiple websites to hide the nature produced in bulk of the content, and generate pages that do not make sense but contain search terms.
Google’s updated policy is designed to discourage certain tactics and encourage the production of unique and valuable content for users. Instead of producing a lot of low-quality content, companies should focus on creating unique, top-notch content that actually benefits users. All content, especially third-party content, must comply with the guidelines set forth by Google’s spam policies.
What does this mean for SEO?
These spam policy updates serve as a reminder to SEO professionals and businesses to prioritize compliance with Google guidelines and adopt ethical and sustainable SEO practices. The updates highlight the importance of crafting top-notch, relevant content that delivers authentic value to users.
Companies need to start moving away from tactics like exploiting expired domains, manipulating site reputation, and producing subpar content and instead emphasize strategies that prioritize UX and quality of the content. By adopting these updates, companies can not only avoid penalties, but increase them as well online reputation and long-term visibility.
As a leader Houston SEO company, Actual SEO Media, Inc. empowers its clients to maximize their digital marketing potential. By harnessing the power of search engine optimization in the face of search engine policy updates, the company helps businesses expand their online reach and establish a stronger Internet presence. Current SEO Media, Inc. is always researching the latest SEO methods and technology. They believe in informing people about what is out there and what to look for when selecting the best SEO agency. For more information, contact the office at (832) 834 – 0661 or by email at info@actualseomedia.com.
Jamin Mootz
Current SEO Media, Inc.
+1 832-834-0661
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16 May 2024, 09:45 GMT
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