Kansas Tourism
TOPEKA – Kansas Tourism has announced the recipients of the 2022 Tourism Marketing Grant Program.
The Tourism Marketing Grant is an ongoing grant program designed to assist tourism organizations or businesses with new and innovative marketing and advertising projects. Kansas Tourism Director Bridgette Jobe, along with Tourism staff, spent this week visiting each awardee’s location and congratulating them with a large ceremonial check.
Kansas Tourism will provide a total of $87,708 in tourism marketing grant funding for 15 tourism marketing projects to attract new visitors to Kansas and local communities.
“Getting assistance into the hands of local communities has been a priority for the Department of Commerce,” said Lt. Governor and Commerce Secretary David Toland. “It’s critical that we support startup projects that highlight outstanding community assets and bring new visitors to Kansas.”
In total, the 15 grant recipients will invest more than $350,000 in new marketing efforts that will improve visitation to the state.
2022 grant recipients include:
Audubon of Kansas, Inc., Ellis County, $4,500: Print, digital and radio campaign for the Kansas Prairie Chicken Festival.
Downtown Overland Park Partnership, Johnson County, $3,350: website improvements.
Fulton Valley Farms, Butler County, $4,300: Advertising for the Fulton Valley Farms Country Christmas campaign.
Hodgeman County Economic Development, Hodgeman County, $1,200 – Addition of new and updated promotional materials.
Humanities Kansas, Shawnee County, $5,000 – Promotion of “Voices and Votes: Democracy in America,” traveling exhibit to six Kansas communities.
Lenexa Convention and Visitors Bureau, Johnson County, $5,000: Development of an electronic visitor guide.
Lindsborg Convention and Visitors Bureau, McPherson County, $10,000 – Regional digital billboard campaign for Wichita and Lindsborg.
Luray Community Foundation, Russell County, $858 – New event advertising startup.
Music Theater Wichita, Sedgwick County, $10,000: Digital marketing campaign for two large-scale musicals.
Olathe Chamber of Commerce, Johnson County, $10,000 – Search Engine Optimization website updates.
Tanganyika Wildlife Park, Sedgwick County, $10,000: Digital and print campaign for “Best Day Bundle.”
The Museum of Art & Light, Riley County, $10,000: Website development and public relations campaign in preparation for grand opening.
Strataca, Reno County, $3,000: Advertising for a new hiking trail.
Visit Topeka, Explore Lawrence, Visit Emporia, Visit Manhattan, $10,000: Development of the METL Ale Trail with participating breweries in Topeka, Lawrence, Emporia and Manhattan.
Wahlmeier Farms Vineyard, Decatur County, $400: Print advertising campaign.
“Marketing our tourism assets and communities is crucial to attracting new visitors to the state,” Jobe said. “This grant supports our tourism partners across Kansas by encouraging them to enhance and expand their advertising efforts with new marketing initiatives.”
Funding through this partnership with Kansas Tourism aims to increase travel to tourist destination sites while enhancing the state’s image. This grant leverages Kansas Tourism’s resources and expands the marketing reach of Kansas’ tourism communities.
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