Google is rolling out restrictions for suspended Google Ads accounts, limiting the actions advertisers can take while their accounts are suspended. The restrictions will be implemented in June 2024.
Why we care The restrictions could frustrate some advertisers who want full access during blackout periods.
What’s new? Functionality for suspended accounts will be reduced to a few key areas such as billing, appeals/verification, security settings and account navigation. Other actions such as editing campaigns, creating new assets or making changes to suspended entities will be disabled.
why does it matter The change gives Google more control over suspended accounts, while allowing advertisers limited access to make payments, download reports and challenge suspensions.
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Only these actions are allowed for suspended accounts:
Billing (make payments, download tax documents, update payment method) Account settings (cancel account, claim refunds) Appeals and verification processes Update security settings Browse account, read information, download reports
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About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (primarily but not exclusively Paid Search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspirational leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
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