Optimizing a website for local searches allows a website to appear for users in your area.
Search engine optimization is one way to increase your business’ online visibility.
Current SEO Media, Inc.
More and more people are using voice searches to explore the Internet. It’s time to adapt your marketing strategies to include voice searches as well.
HOUSTON, TEXAS, UNITED STATES, October 7, 2022 /EINPresswire.com/ — There is one aspect of Google searches that most businesses miss when optimizing their websites, so Actual SEO Media, Inc. is here to spread the word. Most businesses don’t realize the opportunities they’re missing when they don’t have keywords that recognize this factor: voice searches.
Google Voice Search is a powerful tool that can be used to find information on the Internet. Anyone with a device that has a microphone can use voice search to find anything on the Internet, including websites, images, and videos.
Users can also use voice searches on their mobile devices to find local businesses and addresses.
Many people in the United States use voice search features. A significant part of the population uses voice functions to search for services and products on their devices, including phones and smart speakers such as Amazon Echo or Google Nest.
Of that number, a significant portion uses voice features to help research products and services. Most users use this feature to help with the pre-purchase stages, specifically researching and adding things to the shopping list. Of course, many of these users also use the voice features after the payment sequence.
Searches by voice and Search Engine Optimization
How does this translate to search engine optimization and keyword research? Remember that voice searches are definitely faster than if users type the same query on their phone or computer. Not to mention, users will communicate vocally with their devices differently than if they were typing. Their searches will have a more conversational tone and they will likely use long-tail keywords in their queries.
What is a long tail keyword? A long-tail keyword is a keyword phrase that consists of three or more words. It is a specific and targeted search term that is less competitive than a short keyword. Long-tail keywords tend to be more specific, which makes them more effective at driving traffic to a website, especially for Local SEO.
For example, a user searching for the nearest pharmacy will have slightly different queries on different platforms. If they were using voice search, their query might be “where is the nearest pharmacy to me?” On the other hand, if they were on their phone, their query might be “pharmacy near me”.
Keeping the difference in mind makes it easier to create website content for the many voice searches that happen every day.
Optimizing website content for voice searches
SEO basics should be followed regardless of whether a company is optimizing for voice searches. A business should follow standard SEO best practices when writing articles, blogs, or other content with voice searches in mind. This includes optimizing your title tags, using outline tags, incorporating long-tail keywords, and more.
However, one of the key points to keep in mind is that the content should be relevant and useful to the reader.
Regardless of the medium through which they search, users want instant answers. Users are likely to look elsewhere if they don’t find what they’re looking for within seconds of reading or listening to your content.
It’s also best to make sure your business is easily found on the main platforms where most users will search, such as Google Search, Google Maps, or Apple Maps. One of the best ways to do this is by updating or having a Google Business Profile, which lists all the important and relevant information a business wants to convey. This information includes the following:
– Name of the Business
– Description of the company
– Address
– Contact details (phone, email, etc.)
– Opening and closing hours
– Reviews and comments
– A link to the website or landing page
Keyword research is one of the most important points in optimizing a website for voice searches. How will most voice searches phrase their query? Based on the example above, it will probably be phrased as a question rather than a short sentence. If a business isn’t targeting long-tail keywords, it’s missing out on a lot of voice searches.
Voice searches are now one of the fastest ways to search for something on the Internet. Businesses should keep this in mind during keyword research so that the highest number of users can reach as many users as possible. As technology improves, voice searches will also continue to grow in importance, with businesses opting to accommodate the ever-increasing usage.
As a leader Houston SEO company, Actual SEO Media, Inc. encourages its clients to further expand their online presence. By harnessing the power of search engine optimization, the company helps businesses expand their online visibility and establish a stronger Internet presence. This company ensures that its clients’ websites follow the latest user and search engine trends to enable greater online expansion for its clients. For more information, contact the office at (832) 834 – 0661 or by email at info@actualseomedia.com.
Jamin Mootz
Current SEO Media, Inc.
+1 832-834-0661
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October 7, 2022 at 9:45 p.m
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