Today’s shoppers interact with brands and products across multiple touchpoints before making a purchase, which means having a presence in numerous shopping destinations is crucial to generating revenue.
But before you start posting products on a bunch of new channels, it’s important to consider and prepare for the challenges of scaling your online business.
this paper examines five common mistakes marketers make when adding new channels, how they slow growth, and what can be done to prevent them.
Visit Digital Marketing Depot to download What merchants should avoid when adding new e-commerce channels.
The opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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