TikTok just announced Photo Mode, as well as seven new editing tools for creators. Let’s take a look.
What’s new. The seven new editing features are now available in the US and most regions around the world. These tools allow creators to tweak their clips directly on the TikTok platform.
Edit clips: Stack, trim and split video clipsEdit sounds: Trim, crop and set the duration of soundsEdit and position the text: Easier edit, position and set the length of the textAdd overlays: Add photo and video overlays for picture-in-picture (or video-in-video) stacking.Adjust video speed: Speed up or slow down video clipsFrame content: Rotates or zooms in and out of individual clipsAdd sound effects. Add music soundtracks to videos and photo carousels
Photography mode. If you prefer to post a photo instead of a video, the carousel format will display your still images one after the other. You can also add a musical soundtrack. Viewers of your carousel posts can scroll at their own pace.
Expanded character descriptions. Last month we announced that TikTok now allowed longer descriptions of up to 2,000 characters. They are now available for both video and photo mode content. This allows both SEO optimization and creators to expand their captions to include more information about their content.
You deeper You can read the TikTok announcement here.
Why we care Instagram’s plans to double down on Reels had some creators and influencers pretty upset that the Meta platform was trying to look too much like TikTok. So it’s no surprise that TikTok is applauding its fight to attract competition with longer descriptions and a new photo mode that looks, well, familiar.
Creators and users may soon be choosing which platform to keep and which to ditch, as the two are starting to look almost identical. Marketers and brands should take advantage of the new tools and features, using both platforms to reach their target markets.
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About the author
Nicole Farley is an editor at Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA, and a penchant for true crime, podcasts, travel, and snacks.
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