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Also, “Snow? What snow?” Stu Bykofsky’s lawsuit against the Inquirer is moving forward. And more than the talk of the town right now.
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Left: John Fetterman wins the Google Dr game. Oz almost always. (Image via Google.) | Right: Dr. Oz at Carnegie Hall in January 2022 (Getty Images)
Dr. Oz has a problem with Google
Much has been written about how the Dr race has developed. Oz-John Fetterman on social media. (Hell, the Washington Post did an entire illustrated guide to memes.) And no matter who your candidate is, you have to admit that Fetterman has been absolutely running away from Dr. Oz and the good doctor. rawness i wine.
While much of this battle takes place on social media, it also happens on Google. For the past two weeks, we’ve been monitoring Google search results for “Dr. Oz.” We’ve also asked others to do so, including those who identify as conservative, because we all know that Google knows everything about us and has crazy algorithms to tailor search results. And it’s become clear that the campaign John Fetterman has a distinct advantage (more like a huge advantage) over Dr. Oz in the Google wars.
While the results aren’t always the same and may vary from person to person and device to device (if you’re smart and using an ad blocker, you probably don’t know all this), the vast majority of the time we ran searches for “Dr. Oz” on Google, the top result was one of three sponsored links paid for by John Fetterman’s campaign.
One link comes up on Google as “Dr. Oz Can’t Buy This Election: Dr. Oz Is Too Extreme on Abortion.” Another is the “Dr. Oz is a Fraud: Dr. Oz can’t buy this election. And then there’s “Dr. Oz doesn’t live in PA – Dr. Oz can’t buy this election. Click on them and Google will take you to John Fetterman’s website with his anti-Dr. Oz messages and pleas for donations
From time to time, a link appears sponsored by Dr. Oz on top. And sometimes Google will give you a link sponsored by Dr. Oz just below Fetterman’s. But overall, Fetterman appears to be spending a lot of money on Google ad buys for the search term “Dr. Oz.” A search for “John Fetterman” almost exclusively returns results favorable to Fetterman in that coveted pole position.
Bucks County internet marketing expert Lance Bachmann, CEO of search engine optimization firm 1SEO, says Dr. Oz could easily rectify this problem by simply pouring more money into its own ad buys than it already does.
“You just have to max out your own name to make sure it’s always in the top position,” he explains. “It just shows you how backwards people are and how crap some of these campaigns are doing their jobs.”
Bachmann says that just as SEO experts can help positive links about a client rise to the top, they can also help negative links move down the list, hopefully to the second page. “The second page of Google is the best place to hide a dead body,” jokes Bachmann. “I did it for a famous rapper. And I also did it for a certain restaurateur in Philadelphia who had a lot of negative information about him.”
I also did a bit of domain name searching, wondering if any of the campaigns had pulled off a cyber-jobbing scheme, just like Ori Feibush’s supporters did with the name of Councilor Kenyatta Johnson when the South Philly developer confronted Johnson. Unfortunately, there are a lot of great domains based on “Fetterman” that Dr. Oz could have succeeded but he didn’t. And why no one has bought JohnBetterman.com for the low, low price of $19.99 is anyone’s guess. (If you haven’t been paying attention, “Better Man” has become an unofficial campaign nickname for Fetterman. You can buy shirts.)
“I told you, these people are idiots, man,” Bachmann says. “Their campaign managers raise all this money and lose. Obama and Trump had the two best digital campaigns of our lifetimes.”
Is John Fetterman a bum?
John Fetterman’s well-crafted image is that of a hard-working, blue-collar man. Its critics say this is a load of crap and that it’s a “trust fund baby”. So they’ll love a new report from the Associated Press.
Fetterman has repeatedly touted his work transforming the office of Pennsylvania’s lieutenant governor. So the AP decided to take a look back at his time there.
From the AP report, which you can read in full through this link;
Records from Fetterman’s four years in office, however, paint a different portrait of his time in the $179,000-a-year elected job. They show Fetterman typically kept a light work schedule and was often absent from state business, including presiding over the state Senate, which is one of his main duties, according to an Associated Press review of his daily calendars and attendance records. .
The review found that Fetterman’s daily schedule was blank for about a third of weekdays from January 2019, when he first took office, to May of this year, when he suffered a severe stroke. Even on days when his schedule showed he was active, a typical workday for Fetterman lasted four to five hours, records show.
Naturally, the Fetterman campaign didn’t take too kindly to that report.
“This report is a misleading and inaccurate reflection of John’s actual timeline that fails to fully capture the breadth of his official work and accomplishments,” Fetterman spokesman Joe Calvello told the AP.
They are Baaaaack – those stupid long term winter forecasts
And the first one out the door he says that snow lovers will be disappointed this winter.
This will be fun to watch
The absolute crap that is the Stu Bykofsky v. Inga Saffron lawsuit and the Inquirer lawsuit appears to be go to trial in December.
And from the undone sports desk…
Yesterday was stone-quiet on the local sports front, so all we have for you is a heads-up that today is Game 1 of the Phils vs. Cards matchup in the wild-card race. at 14:07 ultra uncomfortable. It’s fortunate that many of us are still, er, “working from home.” The Cards (93-69) start lefty Jose Quintana, while the Phils (87-75) bring in veteran Zack Wheeler, one of those rare birds who bats lefty but throws righty.
On the slate this weekend: Temple football has a bye week. The second game of the Phillies’ series — all three are in St. Louis—is Saturday at 8:37, while the third is Sunday, also at 8:37. The Union will play at Toronto on Sunday at 2:30. And the Eagles take on the fellow Cardinals in Glendale, Ariz., on Sunday at 4:25. This makes Sunday a very intense sports day. —Sandy Hingston
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