09 May 2024 06:00:00
Having a high position in Google’s search results index has a big impact on the number of visitors, so many companies have developed a strategy called seo (Search Engine Optimization). Some have pointed out that low-quality articles about a certain product on top sites that emphasize SEO often rank higher than more helpful review articles, and that this is an example of “bad content that pushes good content.” Google announced its “Site Reputation Abuse Policy” on May 6, 2024, and announced that it would begin enforcing it the following day, May 7, and would take action on a case-by-case basis.
Google Web Search Spam Policy | Google Search Central | Documentation | Google for developers
https://developers.google.com/search/docs/essentials/spam-policies?hl=ja#site-reputation
Google begins enforcing site reputation abuse policy by removing some sites
As a reminder, the last part of the March 2024 announcements, Google Search’s new Spam Policies on Reputation Abuse, go into effect on May 5, 2024. Learn more about these changes in the blog post. and in our policies a .
— Google Search Central (@googlesearchc) April 30, 2024
In March 2024, Google announced that it would strengthen its search ranking system algorithm and update its spam policy to prevent “low-quality pages built for Google search, not humans” appear at the top. Google said: “We believe these updates will reduce the amount of low-quality content displayed in search results and increase traffic to useful, high-quality sites.” Based on our assessment, this update, combined with our previous efforts, is expected to reduce low-quality and unoriginal content displayed in search results by a total of 40%.’
Google Announces Lower Search Ranking Changes for “Low-Quality Pages Created to Rank Higher in Google Searches, Not for Humans” – GIGAZINE
At that time, Google announced a policy to combat three tactics that have become increasingly popular in recent years: “mass-generated content abuse,” “site reputation abuse,” and “expired domain abuse “. Of these, “abuse of site reputation” addresses the risk of websites that already have a good reputation abusing their traditional reputation to create confusion or misunderstanding, such as by hosting low-quality content created by third parties for take advantage of it. The new policy determined that low-value content created without strict control by website owners, primarily for the purpose of ranking high in search results, would be considered spam.
This policy was announced to take effect on May 5, 2024 (local time), two months after the announcement, because it required a period for website owners to respond. On May 6, Japan time, author Katie Berry posted: “When did the site’s reputation abuse policy start?” Danny Sullivan, a Google search representative, responded: “This policy was published on May 5th and will go into effect on the 6th.”
It will start later today. Although the policy started yesterday, the implementation really starts today.
— Google SearchLiaison (@searchliaison) May 6, 2024
Sullivan explained the details to Search Engine Land, a media outlet that covers digital marketing topics, saying, “Enforcing the site’s reputation abuse policy is currently a manual process, not an algorithmic action.” There is an algorithmic component, but it’s not there yet.” Users who feel that a site is abusing their reputation can report it via a spam report and your report will be verified and dealt with individually.
There have been several confirmed cases where the site’s reputation abuse policy has actually been enforced, including major outlets like CNN, USA Today, and the Los Angeles Times. Laura Chiocciola, CEO of an online marketing company, compared coupon search results in the U.S. on May 4 with those on May 7, noting that “a lot of news sites have fallen into the top 10 first”.
US coupon SERPs are starting to change: many news websites are out of the top 10 (screenshot: May 4 vs now) @rustybrick @lilyraynyc @glenngabe #abuse of the site’s reputation pic.twitter.com/dLKnpfg8Fg
— Laura Chiocciora (@LauraChiocciora) May 6, 2024
In abuse of your site’s reputation policy Google lists the following as examples of abuse:
A page about short term loan reviews written by a third party is hosted on an education site, and then the same page is distributed to other sites on the web, primarily for the purpose of manipulating search rankings.
A third party page about “best casinos” hosted on a medical site. This page was created primarily for the purpose of manipulating search rankings, with little or no involvement from the hosting medical site.
Third-party pages that deal with topics that would confuse users if they appeared on a movie review site (eg, “how to buy followers on social media sites,” “divination sites,” “good dating services essay writing’, etc.) hosted on a movie review site with the intention of manipulating search rankings.
A “workout supplement review” page written by a third party is hosted on a sports-related site where the publishers have little or no input into the content and the main purpose of hosting the page is to manipulate search rankings .
Third-party coupons are hosted on news sites with little or no oversight or involvement from the host site, with the primary goal of manipulating search rankings.
Google also lists the following as examples of things that are not considered abuse of reputation:
・Sites for news services or press release services
-Informative media that distributes news content from other media
– Forum websites, comment sections or other sites designed to host or view user-generated content
Columns, opinion pieces, articles, and other editorial content that has been thoroughly reviewed and with which the host site has participated
Third-party content (such as “advertising” or “native” pages) that has been created with the full participation of the host site, is intended to share the content directly with readers (such as an in-post promotion) and is not hosted with the intent to manipulate search rankings.
Insert third-party ad units throughout the page or use affiliate links with properly rendered links throughout the page
Coupons posted with sufficient involvement of the host site
The items listed in the policy are examples only and are not intended to limit the circumstances to those listed.
