TORONTO–(BUSINESS WIRE)–October 6, 2022–
StackAdapt ( www.stackadapt.com ), the leading self-serve programmatic advertising platform, today announced the offering of a new digital out-of-home (DOOH) channel globally through its partnership with View Media, the leading global provider of software for DOOH. Eligible StackAdapt customers can now leverage this partnership with Vistar to run multiple media across the platform with ease, allowing them to scale and meet their customers’ needs.
By adding digital out-of-home advertising to its already robust multi-channel capabilities, StackAdapt enhances its ability to provide scalability and a future-proof differentiated solution, along with a new channel to target users and drive net new growth. Other benefits offered to StackAdapt customers from their partnership with Vistar include:
Increased brand awareness and user reach with a new format. Additional inventory that helps form a holistic approach to a client’s digital marketing plan. Private market capabilities with priority access to high demand inventory. New reach of users who may not be as digitally active compared to other demographics.
DOOH includes billboards, wallscapes and posters that are seen “in motion”. It also includes local media seen in convenience stores, medical centers, salons and other brick-and-mortar locations. Clients can choose specific locations where they would like to show their ads in a DOOH ad slot and work with StackAdapt to make it happen.
“In today’s market, it’s important to stay on top of innovative ways to reach your target user,” said Michael Shang, vice president of partnerships and business solutions at StackAdapt. “Getting users at scale in specific geographic locations will provide a more comprehensive offering for our customers to pair with the leading digital solutions on our platform. We always aim to meet our customers’ needs with a robust multi-channel offering at global scale.”
“Today’s advertisers are eager to take advantage of DOOH’s real, high-impact media, expanding digital strategies to reach audiences in new ways,” said Chris Allison, vice president of DSP partnerships at Vistar Media . “StackAdapt is well positioned to capitalize on this market trend as programmatic DOOH enters a new stage of maturation. We’re excited to see StackAdapt’s customers embrace this new format and look forward to the continued growth of the partnership “.
To learn more about StackAdapt, visit: https://www.stackadapt.com/
About StackAdapt
StackAdapt is a self-serve programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to give media buyers an easy way to plan, execute and drive best performance across devices, inventory and publishing partners StackAdapt has been recognized as one of the fastest growing technology companies in North America and is ranked the #1 demand-side platform (DSP) in G2 and is the highest performing and easiest-to-use platform. For more information, visit www.stackadapt.com.
View the activated source version businesswire.com:https://www.businesswire.com/news/home/20221006005790/ca/
CONTACT: Luke Gillespie
luke@purposenorthamerica.com
KEYWORD: UNITED STATES NORTH AMERICA CANADA NEW YORK
INDUSTRY KEYWORD: AUDIO/VIDEO TECHNOLOGY SOCIAL MEDIA SEARCH ENGINE OPTIMIZATION CONSUMER MARKETING OTHER COMMUNICATIONS PUBLISHING OTHER TECHNOLOGY MARKETING SOFTWARE ADVERTISING OTHER CONSUMER COMMUNICATIONS
SOURCE: StackAdapt
Copyright Business Wire 2022.
PUB: 06/10/2022 11:39/DISC: 06/10/2022 11:39
Copyright Business Wire 2022.
[ad_2]
Source link
