Curious about a Google ad recommendation but skeptical about its impact on your campaigns? You can now apply a recommendation as an experiment using the Experiments page.
How it works. When you set up an experiment, you can test the recommendation without risking the performance of the main campaign. If the experiment is successful, you can apply the results by converting it into a new campaign or by transferring the results of the experiment to the original.
Limited functionality. Right now, the feature is only available on Broad Match and Target ROAS recommendations. On Google help doc, said they will continue to roll out additional availability in the coming months.
Best Practices. Google recommends following it good practice guide to configure, manage and optimize your experiments. You can also read the help guide for additional resources.
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Why we care Recommendations were recently ranked as one of marketers’ least favorite parts of PPC. From pushy ad reps to recommendations that only served to boost an obscure SEO score, it’s no wonder marketers are skeptical of the all-or-nothing approach.
This new feature is a great way to find out if certain recommendations can really help improve campaign performance. Did Google finally listen to our complaints?
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About the author
Nicole Farley is an editor at Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA, and a penchant for true crime, podcasts, travel, and snacks.
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