Even if you publish amazing content, the competition against other content online makes it difficult to beat other content in the search engine results page (SERP) battle. There is a high chance that search engines will find your content without using the right keywords.
It is not easy to create the right meta description that can help your content rank better. Content writers often use high search keywords during keyword research, but these keywords can be difficult to rank for because the competition for these words is usually high.
If you are looking for how to rank for keywords in Google, it will help if you do a little more keyword research to get more related keywords. Let’s look at five factors to consider when qualifying a keyword.
5 Tactics to Rank Your Keywords in Google Search Results
If you are looking for how to rank for keywords in Google, it will help if you do a little more keyword research to get more related keywords. Let’s look at five factors to consider when qualifying a keyword.
1. Match your search engine results to search intent
Content is ranked in Google based on its importance to the search intent. Google has a better chance of finding your content if related keywords closely match the search intent, as long as it’s not a high-competition keyword. Also, remember that keywords with low search volume can be effective if they match user intent.
When you use keywords to search Google, does the keyword match the results on the first page? The fewer results that match a user’s search intent, the more likely your content will rank better in the SERPs.
Long tail keywords seem to perform better because they are more precise. For example, if your keyword is “what is a chat box and how does it work” and articles about “best chat software” show up in your search results, you may have discovered your keyword code.
Because? Because so many articles with that exact keyword don’t show up in your Google search. Instead, it shows snippets of similar searches.
2. Check your domain authority against your competitors
There is a tendency for Google to index popular websites with more influence (ie websites with more authority and backlinks) first. Competing with sites with high authority is more difficult if your site’s Domain Authority (DA) score is low.
For this reason, you should check the DA score of all websites on the first page of Google and compare them to yours. Domain authority is an important factor to consider when searching for the best keywords.
This is great news if your website has a higher DA than other websites on the first page of Google. This means that your website is more popular and there is a higher probability of beating these other websites.
By inserting a website audit tool into your browser, you can see the DA of other websites. I use the Ahrefs and Moz extension bars for my browser.
Also, while working on your keywords and marketing strategy, you can create great content; however, great content alone is not enough. Your content must be better than your competitors through search engine optimization (SEO).
Always check the current ranking of the particular keyword to make sure your articles are ranking high. Research articles about your keywords and see what your competitors are doing. Make sure your content has what theirs has and more.
Domain authority matters
Also, considering the competitors and domain authority, you can use this simple guide and develop better quality links on your web page. You can achieve this in many ways.
Replicate competitor links, guest post, find unlinked mentions, build skyscraper links, and include keyword-rich anchor text.
There are many link building plans to help with this, and these are two options; Include strong and valuable links on your web page or blog post and develop page-level backlinks.
In general, if your web page needs a boost to rank higher for keywords than your competitors, adding internal links is a quick way.
However, backlink development is most necessary when there is an issue with your page authority. You can do both. This is the most difficult problem to solve because it takes time.
Sometimes it’s best to use an easier keyword if your DR isn’t on par with pages that rank higher than yours. That said, it is still possible to pass the SERP by getting higher on-page optimization; therefore, you are developing more external or internal backlinks to your web page.
Suppose this is done consistently over a long period; your website will naturally grow on Google, which in turn will increase your website’s ability to rank against more competitive websites and various keywords on Google.
Another thing to consider is making a linkable asset to grow your Google ranking; You can then use your internal links to drive the resulting authority directly to the pages you want to improve for higher keyword rankings.
3. Write articles that will beat forum sites
Articles are more likely to be indexed by Google first if forum sites like Reddit, Facebook, Quora, and Twitter show up based on your keyword search. This means that it is difficult for Google to get relevant and good quality articles on the topic.
You can use this great opportunity to create content on the topic that has the potential to reach the front page of Google.
4. Choose a keyword that is unrelated to the business intent
When you create content with news pieces and e-commerce sites that show up from keyword search, this can happen for two reasons, and you can take advantage of one of those reasons to rank higher on Google.
First, the user intent flag might not be in your keyword. You can try adjusting your keywords and see if that changes the result. Otherwise, relevant articles on this topic may not be found on Google.
Google has a better chance of ranking informational articles above most commercial articles if there is no relationship between your keyword and commercial intent. When talking about keywords with high commercial intent, it is recommended not to generalize anything.
How can you identify these keywords? There are different ways to identify keywords with high business intent, regardless of the type of business or the conversion result you want. You can use the free keyword tool in the workflow to start your research.
This is done by simply entering your target keyword into the search bar and adding your location and industry, then you will get results with top of page bids, monthly search rate and competition. Note that including your location and industry in your keyword research is optional.
Unsurprisingly, the Google Ads Keyword Planner is one of the best methods for getting keywords with commercial intent. You can access it from the settings tab and then you will find “discover new keywords”. after that select your products or services in the search tab. It’s as easy as it sounds, and you should try it.
5. Write longer and more valuable articles
You can get your content to rank higher on Google if your keyword search shows shorter content under 800 words on the main page of Google. Here are the reasons:
More content is more understandable and properly indexed in Google. This increases the likelihood that Google’s crawlers will find your content and correctly match it to a search query.
Recent research on 11.8 million Google search results shows that the average top 10 article has an average content of 1,477 words.
Valuable content is always rewarded on Google. Longer and more in-depth content with rich information is believed to have more value for readers.
In longer articles, you can target multiple keywords to increase the chances of search engines finding your article.
More backlinks are attracted to properly researched articles and more backlinks grow domain authority.
If the content you publish on Google has valuable information and is worth reading, visitors are more likely to spend more time on your website and return more often. This is very important when searchers find your website through Google search results.
This is because time spent on your website tells Google that readers have found what they are looking for; therefore, Google will adjust your search ranking in the future.
Conclusion
According to recent research, more than 90% of comments showed that people usually only use the first page of a Google result. Users who don’t get the desired result on the first page prefer to search again instead of checking the next page.
Including the right keywords in your content can provide a coveted ranking on the main page of Google. This is why it is important when choosing keywords. Using the wrong keywords can push your content to page two – small differences with big consequences.
Remember that writing a good page title is essential while optimizing your web page for Google. This is because users see your title tag first in search results and Google uses it to identify the topic of the page.
It is also important to avoid keyword stuffing to manipulate the ranking of your web page, as this would only yield negative results. If you’re interested in learning more about how to rank for keywords on Google, sign up for a free consultation with LeadAdvisors.
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