Digital marketing is both an art and a science. You need to be both creative and analytical to generate new ideas that help you stand out from the crowd.
Done right, online marketing will provide your business with countless opportunities to increase brand awareness and generate leads that turn into sales. Unfortunately, many companies don’t know what marketing strategies to implement or how to do it, thus hurting their businesses in the long run.
But don’t worry, here are six of the most common digital marketing mistakes and how to get them right for your business.
Hiring the wrong digital marketing agency
Choosing a digital marketing agency is a vital decision. After all, they will be responsible for promoting your brand online.
Business owners often choose an agency based on price or a personal connection without caring if it fits their purpose. These decisions can hurt your business in the future.
When choosing an online marketing company, you need to choose one with enough experience in your industry to provide you with the kind of services you need.
A successful agency such as Online Marketing Gurus should be able to show how they helped past clients achieve specific goals, such as increasing sales revenue or driving more website traffic. Also, they should be willing to provide you with customer references to prove their success rate.
Avoiding social networks
Social media is among the most influential and most frequently used tools in a digital marketer’s toolbox. Too often, companies treat this as an afterthought or something that can be delegated to an intern.
But if you want to get the most out of social media, you need to treat it as a strategic marketing channel.
Before going any further, start by identifying your goals and target audience. Then you need to find a platform, such as Facebook, Instagram or LinkedIn, that works best for your strategy and business.
After setting up your social networks, create and publish content that brings value to your followers. Don’t forget to engage with your users regularly by addressing their concerns in the comments section.
Ignoring mobile device users
Globally, people are using their mobile devices more than ever to access the Internet. The statistics show this 60% of overall website traffic now it’s for mobile users.
Google also ranks mobile-friendly sites higher on search engine results pages. Therefore, if your website is not optimized for mobile users, you are missing out on a large portion of your potential audience.
While your site may load well on desktop computers, it may be full of broken links or unreadable text when viewed on a smartphone or tablet. To solve this problem, use responsive design techniques.
Responsive design techniques will allow your website to automatically adjust to any screen size without making text difficult to read.
Not having an SEO strategy
Any business that wants to stay visible online needs to take search engine optimization seriously. Without SEO, your website will be buried on page 50 of the search results, making it virtually invisible to potential customers.
Fortunately, there are several things you can do to create an effective SEO strategy.
The first step is to determine which keywords you want to rank for and then use those keywords in your content. You can also optimize your site by including headings and tags, which make it easier for Google’s robots to index your pages.
Block missing
Many businesses still don’t have a blog, and those that do often don’t update it regularly. The truth is that a blog is essential if you want to show that your brand is an authority in your industry.
This is a vital platform where you can share your company news, industry views and helpful tips for your customers. Also, giving it regular updates will help improve your SEO.
However, blogging will only be useful for your business if you publish unique, valuable, easy-to-read and keyword-rich content. This means you need to understand your audience and their needs before you create your first piece of content.
Not understanding your customers
It’s not uncommon for marketers and business owners to make assumptions about what their customers want or need. But in the long run, customers are the people who help a business fail or succeed.
So spend some time understanding your target customers. Know their demographics, interests and pain points. The more you learn about your customers, the better you can serve them.
