Every Freelancer Should Have an SEO Strategy and Analytics Tools in Their Freelance Toolkit … [+]
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Every successful freelancer knows that an in-depth understanding of the market, competitors and clients is necessary to consistently generate sustainable income and maintain an edge in the race for freelance talent.
with more than half of the US workforce turn to side hustles as a primary or secondary source of income to help manage the high costs of living and a beloved 1.57 billion freelancers worldwide, competition is fierce and the freelance market is becoming saturated, making it harder to get gigs and attract clients.
That’s why every freelancer should have SEO tools in their toolkit, so they can gather useful data to inform their decision-making. This helps with critical processes that freelancers face on a day-to-day basis, such as knowing which tags or hashtags to use when creating content, evaluating search trends to identify new ideas for products or services and stay relevant in current conversations to maintain your audience. (for your personal brand) and engaged customers, on social media and on your websites.
But of course you chose to be self-employed because you can barely make ends meet and with the increase in the price of the mortgage, money is tighter than ever. So paying for full SEO packages like Semrush might not be your first move, at least not when you’re just starting out and trying to launch your side hustle (or main hustle) with as little capital as possible.
The good news is that there are free SEO tools that can be just as effective, at least to start with, depending on what you’re using them for.
But first, what exactly is SEO and why is it important?
What is SEO and how does it work?
SEO stands for Search Engine Optimization, and it simply means that your web pages and content are well optimized for search engines, especially the most popular ones like Google and Bing.
SEO is one of the most effective and critical digital marketing strategies, and it helps you position your personal brand to thousands, even millions, of customers once you learn how to do it right. Has been beloved that Google processes 8.5 billion searches every day and occupies 92% of the search engine market. So, even if you had less than 1% share of this market, you have the opportunity to secure many high-paying gigs and projects as a freelancer if you tap into this vast pool of potential clients.
Claiming the coveted top spot on Google search results pages whenever a potential customer types in a query takes significant work, but once you develop an SEO strategy and use tools to help you understand the data and analytics that behind it, you will start to see results.
These results may include:
Increased website traffic – more clicks and visits that can turn into paying customers Consistently good positioning improves brand visibility and your credibility as a freelancer. other freelancers and even other businesses Profitable and sustainable in the long term, unlike paid advertising
Research is key to your SEO strategy as a freelancer. When you understand who your target customer base is, where they hang out, and what they’re looking for, you’ll be better positioned to appear in their search results on Google or Etsy, for example.
Free SEO Tools for Freelancers
Let’s take a look at 10 free SEO tools you can use for data, research and analytics to give you useful insights as a freelancer. All of these tools have been highly rated by tech review sites like Trustpilot, Capterra, Product Review, G2, and others, and many have free-forever plans/features, free trials, and paid upgrade options. Some also have new AI-powered features.
Serpple Google Trends Google Search Console Google Analytics Similarweb Rankwatch EtsyHunt (for SEO research if you sell digital or physical products on Etsy) Moz Keyword Explorer Keyword Surfer (from Surfer) – Free Chrome extension Keysearch (has a collection of free SEO research tools for Etsy, Amazon, eBay and others)
SEO search tools can help you rank well, not only on Google, but also on Etsy, eBay, and Amazon … [+]
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As with any new tool you use to grow or build a business venture, the key is to evaluate the pros and cons of each, experiment and see what works best for your freelance endeavors. You may decide to stick with one or use a combination of tools. But whatever you decide, the most important thing to remember is that ultimately your research into the clients you serve is the most critical aspect of being a successful freelancer. Cut corners with this and you’ll never stand out from the competition.
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