Advertisers may be able to buy ads on Meta’s Threads platform as early as the second half of this year. This according to Digiday (subscribe required) report that cites multiple sources.
Why we care: Brands and marketers will soon have another way to reach their target audience. While Threads isn’t on the level of Facebook or Instagram (2 billion monthly active users), Threads gained 50 million followers in its first 24 hours of launch last year and now has around 85 million users monthly assets.
Timing Meta’s discussions have reportedly focused on the release timeline rather than the specific logistics of how or where the ads will be integrated.
Beta testing of ad options is expected soon, though exact dates are unknown, according to the report.
Where Threads ads can appear. Thread ads will likely be integrated into Meta’s ad platform, Advantage+, alongside existing options for Facebook and Instagram.
Initial ad formats are expected to include in-feed placements, with possible expansion into trending and topics sections.
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About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (mainly but not exclusively Paid Search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspiring leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
