Evaluating the effectiveness of search engine optimization and online marketing can be a tedious task that ends up with no real answer. There are a few simple ways to diagnose the overall effectiveness of online marketing. This simple method cannot give you
SEO is easy to learn and Google even gives you the exact methods to rank in search results. It is important for business owners to learn as much as they can about SEO
Pay-per-click marketing is effective and produces a high return on investment. It’s simple to track results and be successful
Business owners are bombarded with emails about the ineffectiveness of their digital marketing. These tools identify whether your marketing is working well for free.
I mean third party verification, it’s unbiased information you can trust. These tools (some directly from Google) check your digital marketing vital signs; if you’re in trouble, you’ll know.”
— David Phillips, CEO of SayWhat Consulting
ELS ANGELS, CA, USA, October 4, 2022 /EINPresswire.com/ — Business owners face a daily barrage of emails and calls from marketing companies trying to win their business by casting doubt on their marketing efforts. It is impossible for many employers to know what is true or false. We’ve found 5 simple, free steps that business owners can use to diagnose the overall health of their online marketing efforts. These 5 steps will not give you a complete evaluation of your online marketing efforts, but they will give you a very clear and unbiased representation of how you are doing with your online marketing. You will quickly be able to see if you have major problems or not. It will take you about 5 minutes to complete and the results will give you the peace of mind that your online marketing efforts are doing you well or you are falling short. You can read the whole article 5 simple steps to diagnose the health of your online marketing but we have also made a short summary below. If your online marketing efforts haven’t passed the test, it’s probably important that you act sooner rather than later, as all play important factors with your digital marketing efforts, such as Search Engine Optimization and conversion
“As a business consultant, I’m all about third-party verification – it’s unbiased and information you can trust. All you have to do is type in your domain and these sites (including Google itself) will assess your health from online marketing Digital marketing companies have every reason to stretch the truth when it comes to online marketing results,” says David Phillips, CEO of SayWhat Consulting, “but these tools give you a truly unbiased review so you can know whether you have marketing problems or not.”
Below is the summary of 5 steps you should take immediately to check the overall effectiveness of your online marketing efforts. The article (https://saywt.com/simple-marketing-checks) has links to all the resources mentioned below along with a much more detailed explanation of the importance of each step.
1. Duplicate content will devastate your online ranking. **Take 1 minute to check**
All you have to do is go to the website, enter your domain and it will tell you the percentage of duplicate content your website has. Duplicate content will destroy your online ranking. If you have a significant amount, you should take action immediately.
2. Is your website speed hurting your SEO and conversion? **Please take 30 seconds to check**
This tool is directly from Google. Just enter your domain and Google will rank your website and tell you what needs to be fixed. Your website speed is essential for SEO, Pay Per Click Marketing and your overall conversion. It’s important enough that Google has created this specific tool that allows you, in about 30 seconds, to evaluate the speed of your desktop and mobile version of your website. A bad Google rating can’t be a good thing, so fix it fast.
3. Does your website have a Google penalty or security issues? **Take 1 minute to check**
This is another tool specifically made by Google that very few business owners know about. This is a simple and effective way to find out any major problems your website may have. Checking for a Google penalty and security issues takes about a minute, but the wealth of valuable information it provides is well worth the time spent researching. This is the lesser known but most powerful tool for any business owner to validate the effectiveness of their digital marketing efforts.
4. Check your current website traffic compared to 12 months, 24 months and 36 months ago! **Please take 2 minutes to check**
This is another tool straight from Google. Digital marketing is a results-oriented business and evaluating your traffic through this source will not only allow you to track your performance compared to previous years and months, but also evaluate how people are finding you, which locations your marketing is and isn’t working, time spent on your website and more. A few simple clicks can provide you with a wealth of information about the effectiveness of your marketing.
5. Do a quick domain scan **Takes 30 seconds to check**
This tool can provide you with a wealth of interesting information about your website in an easy-to-read format. It summarizes your strengths and weaknesses and provides valuable insight into your overall marketing health.
Depending on the results of your quick review, you may feel pretty good about your online marketing, or you may have some additional questions or want a full online marketing audit. We currently offer complete online marketing audits at no cost and no obligation to potential clients. We are digital marketing consultants with over 20 years of experience – proven and trackable results. We can also connect you with a digital marketing company that can best meet your goals for search engine optimization, pay-per-click marketing, or website design.
If you are a plastic surgeon planning to attend the Boston Plastic Surgery meeting, we are currently offering free 60-minute consultation sessions, but only 10 spots are available. You can register here: https://saywt.com/asps-boston-2022
Written by David Phillips (https://saywt.com/meet-david-phillips), CEO and founder of SayWhat Consulting. With more than 20 years of experience, Mr. Phillips has consulted with small, medium and large companies on marketing, business management, staff training and day-to-day operations. SayWhat helps clients in numerous industries, including cosmetic surgeons, plastic surgeons, medical spas, and family law and criminal law attorneys.
Feel free to call us at (424) 235-8704 or check out our website (www.saywt.com).
Digital Marketing Review: https://saywt.com/digital-marketing-review
David Phillips
SayWhat Consulting, LLC
+1 424-235-8704
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October 4, 2022 at 4:45 p.m
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