The SEO landscape is constantly changing with the latest SEO trends in the industry. We’ve seen so many SEO changes in the past few years, and there’s a chance we’ll witness more in 2024. SEO continues to be an adaptation game as new SEO changes are released to optimize websites for relevance in search rankings.
Without a doubt, if you have a website, you will rule the SEO industry in 2024. Let’s say you haven’t started focusing on this. If so, it’s time to get ready to take the necessary actions to maintain your competitive place in this industry as there are still a few months left in this year.
Learn more: SEO Tutorial for Beginners: A [Step-By-Step] guide
1. Content quality
Content quality largely determines ranking success. High-quality original content was a big trend in 2021, especially in B2B business SEO. But many business owners question what “quality content” really means. Good SEO is incomplete without high quality content. Relevant and useful content on your website can encourage visitors to stay longer, improving search engine rankings.
Organizations must use highly strategic content to reach a target audience with nuanced subject matter. Content must be highly relevant, provide expert-level information, and engage customers at the right time and in the right way.
2. SEO localization
Local search SEO has become more of a priority than ever in recent years. It is defined as the optimization of a site to ensure that online content works smoothly and predictably in a specific location. Localizing your content, keywords and even sections of your site means your brand can successfully compete with international companies like Amazon, eBay and Alibaba. Whether you are a purely local website or have a global website, localization trends are affecting every business.
It’s important to pay attention to quality reviews and how people search for your business on Google, as it can directly affect conversion and revenue. In addition to this, your website should include the name of your city, state or country so that Google does not overlook it when ranking your website.
3. Experience, authority and trust (EAT)
To improve the quality of your website content for search engine optimization purposes, you need to check FOOD beginning It’s the concept that Google uses as part of its guidance when evaluating websites, and it’s something that businesses need to keep in mind when developing web content.
By setting up EAT on your site and understanding how it works, you can ensure that you are more likely to see gains in the event of an update to Google’s core algorithm. When Google announced three core algorithm updates in 2021, EAT was a great trend to navigate through Google’s ever-evolving algorithm and AI updates. Be sure to support your claims with statistics and facts, and include links to reliable sources.
4. Desktop Page Experience (UX Based SEO) and Core Web Vitals
Google gradually rolled out the Page Experience algorithm in 2021. This algorithm update consists of several user experience signals, such as Core Web Vitals, which basically evaluate the overall experience with the web page. It was applied to mobile devices first and was completed by the end of March 2024, with the desktop version of the update following soon after. Therefore, on-page experience is likely to be a more important ranking factor for both mobile and desktop websites.
Additionally, you can use Core Web Vitals to determine ranking with existing page experience signals such as intrusive interstitials, HTTPs, mobile compatibility, and safe browsing. Core Web Vitals provide Google with information about the user experience on each web page based on three key metrics: Largest Content Paint, First Entry Delay, and Cumulative Layout Change.
5. User intent
In addition to developing machine learning components and continuous updates to its search algorithm, Google has demonstrated its commitment to improving the user experience. It has been making efforts for years, with the launch of RankBrain in 2015, followed by Mobile-First Indexing in 2017 and Neural Matching in 2018.
As a result of these efforts, Google prioritizes mobile indexing and web page ranking. In 2024, the mobile experience will remain paramount and become even more important, at least until mobile-first indexing becomes standard.
6. Structured data
In search engine optimization, structured data is organized and tagged with specific groups of text that search engines can quickly understand and return accurate results. Google feeds structured data from the Knowledge Graph into each site’s tags.
Using structured data can increase your click-through rate (CTR) and drive additional traffic. An improved CTR can indirectly increase your ranking as a signal of user behavior. As Google continues to emphasize hyper-personalization and problem-solving, and answering questions directly, implementing structured data on your website is one way to prepare for the future of search.
7. Search by voice
Voice search has been off the radar for a while in terms of SEO, in part due to the state of the technology. Since then, Google has designed its search results pages to display shorter answers, primarily using snippets and answer boxes.
According to Google, 27% of online users worldwide use voice search on mobile devices. The number of searches by voice at home has it increased since the Covid-19 pandemic, as more people spend more time at home. As a result of these statistics, any business looking for the highest level of traffic to their website should implement Voice SEO.
8. Video SEO
Video usage has been seen to skyrocket in 2021. Globally, people watch an hour and a half of video content every day. Only 15% of viewers watch videos for more than three hours a day.
Your SEO strategy should include creating optimized video content. You can optimize your video using your channel description if it includes an easy-to-use overview of your channel. Additionally, keywords also play a critical role when optimizing your video content.
9. Long content form
Publishing long-form and relevant content on your website will help you outrank your competitors in 2024. Creating long-form content that adheres to EAT guidelines and exceeds 2,000 words can significantly improve your rankings search once you change your focus. Also, content that keeps a reader engaged can be considered a great strategy.
10. AI-generated SEO
Last year, OpenAI made the GPT -3 machine learning model available. Because of this, AI-assisted SEO content tools like copy, Jarvis, Headline and others are on the rise, helping content teams create more SEO-friendly content faster. Tools like these can generate content such as meta tags, titles, topics, paragraphs, and even entire articles from very few entries. While AI-generated content is not an adequate substitute for human writing, it can be a useful starting point. By 2024, we can expect more content teams to use AI authoring tools.
11. Updating the Google Page Experience
One of the biggest SEO change announcements to come out of Google this year, the Page Experience Update essentially confirms that the user experience update started in February and will be completed at the end of March 2024.
Page Experience Update is based on what Google calls Core Web Vitals, which measure the speed and usability of a web page. Core Web Vitals analyzes metrics such as page load speed, page responsiveness, interactivity, and whether or not the content layout changes as the page loads.
Core Web Vitals represent the subset of Web Vitals applicable to all web pages. Learn more about What are Core Web Vitals? and how to improve them.
Simply put, this update emphasizes Google’s commitment to showing only high-quality links in its search results. The better the user experience of the web page, the more weight it is likely to receive from the search algorithm.
How can you prepare for this SEO change in 2024?
Improve page load speed, reduce bounce rate, and eliminate unexpected design changes for any page on your website that has these issues. To see if any of them are influencing your web pages, you can do a website audit.
How can you prepare for SEO changes in 2024?
Learn more about your audience, then create great content that your audience wants to consume. Set up author bios for all content creators on your website, detailing their experience and linking to authoritative sites for definitive proof. Useful and high-quality content can get other people and influencers to share your content, which increases the strength of your brand. Finally, monitor reviews of your brand across the internet and address negative ones right away.
Frequently asked questions
1. Do SEO updates take a long time to take effect?
While there is no definitive answer on how long it takes to start seeing organic SEO results, most experts agree that it typically takes four to six months.
2. What makes SEO take so long to work?
The reason it takes so long to get SEO results is because of several factors: SEO keyword difficulty, competition, inbound links, and domain age. Because of this, SEO can take more or less time, depending on how you approach these key areas.
3. SEO better than Google Ads?
For quick top-of-the-page results, Google Ads is better, while SEO is better for long-term Google rankings. SEO is more suitable if budget and time are not important.
Do you want to know more?
Every business today needs a solid SEO strategy to compete in today’s hyper-connected world. If you’re ready to up your game with this highly sought-after skill, check out our comprehensive PCP Digital Marketing course today. Similarly, if you’re a business leader and want to help your team get up to speed with the latest and greatest digital marketing tools and techniques, check out our Enterprise Solutions options.
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