TikTok is developing AI-powered virtual influencers that will be able to compete with human creators for lucrative advertising contracts.
The new AI avatars can read video ad scripts created from requests submitted by brands and sellers on the TikTok Shop. However, this feature is still in the testing phase, so everything is reportedly subject to change The information.
Impact on sales. During testing, TikTok researchers discovered that AI avatars have not generated as many e-commerce sales as human influencers. This is the reason why the new feature has not yet been made available to sellers. The platform suggests that this feature should complement existing human creators rather than replace them.
concerns Some advertisers worry that AI influencers could be used for manipulative marketing tactics. Additionally, the rise of virtual creators could steal business from real influencers, possibly leading some users to leave the platform.
Why we care While using AI influencers to promote products may seem cheaper and faster for your campaigns, given the lower sales and ethical concerns that come with it, it may not be the best option for brands as things currently stand.
What TikTok says. TikTok did not immediately respond to Search Engine Land’s request for comment.
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